--- title: "PRS: search popularity in Australia" description: "PRS is a guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/prs-guitars" publisher: "Brandwave" --- # PRS: search popularity in Australia PRS is a guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PRS - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among guitar brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Guitar brands | 3 | 9.2% | 3.6K | - [Guitar brands](/demand/au/categories/au-guitar-brands) ## Top guitar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PRS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PRS is the eighth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha Guitars | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Fender | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Gibson | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ibanez | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cort | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Taylor Guitars | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Martin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PRS | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Epiphone | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gretsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about guitar brands - Asked ChatGPT "Which guitar brand should I buy as a beginner in Australia?": 1. Yamaha Guitars, 2. Cort, 3. Ibanez, 4. Fender - Asked ChatGPT "What are the best guitar brands?": 1. Fender, 2. Gibson, 3. Yamaha Guitars, 4. Taylor Guitars, 5. Martin, 6. PRS, 7. Ibanez, 8. Epiphone - Asked ChatGPT "What's the best acoustic guitar for the money?": named none of the brands we track - Searched Google, AI Overview "guitar": 1. Fender - Searched Google, AI Overview "electric guitar": named none of the brands we track Not named in any answer: Maton and Gretsch. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for PRS changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PRS in Australia held steady at 3.6K. - Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in Australia increased from 7.9% to 9.2%. - Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in Australia peaked at 12.3% in June 2026 and was lowest at 6.8% in November 2025. - Across the 12 months ending September 2026, PRS rose from 5th to 3rd among guitar brands in Australia. ## How did search popularity change for Australia guitar brands in September 2026? - In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches. - In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%. - In September 2026, Ibanez gained share of searches among guitar brands in Australia, from 12.8% to 13.8%. - In September 2026, PRS lost share of searches among guitar brands in Australia, from 10.4% to 9.2%. - In September 2026, Maton lost share of searches among guitar brands in Australia, from 8.5% to 7.4%. - In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guitar brands | 3.6K | 7.9% | 5 | | Nov 2025 | Guitar brands | 3.6K | 6.8% | 6 | | Dec 2025 | Guitar brands | 3.6K | 7.9% | 5 | | Jan 2026 | Guitar brands | 3.6K | 7.3% | 5 | | Feb 2026 | Guitar brands | 2.9K | 7.2% | 5 | | Mar 2026 | Guitar brands | 2.9K | 6.9% | 5 | | Apr 2026 | Guitar brands | 2.9K | 7.2% | 5 | | May 2026 | Guitar brands | 3.6K | 8.2% | 5 | | Jun 2026 | Guitar brands | 5.4K | 12.3% | 3 | | Jul 2026 | Guitar brands | 3.6K | 8.9% | 3 | | Aug 2026 | Guitar brands | 4.4K | 10.4% | 3 | | Sep 2026 | Guitar brands | 3.6K | 9.2% | 3 | ## How are PRS’s branded searches counted? Brandwave collects information about searches that people make online using PRS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “prs guitar” ## Which guitar brands compete with PRS? - [Fender](/demand/au/brands/fender): Head-to-head: /demand/au/compare/fender-vs-prs-guitars - [Ibanez](/demand/au/brands/ibanez): Head-to-head: /demand/au/compare/ibanez-vs-prs-guitars - [Epiphone](/demand/au/brands/epiphone): Head-to-head: /demand/au/compare/epiphone-vs-prs-guitars - [Maton](/demand/au/brands/maton): Head-to-head: /demand/au/compare/maton-vs-prs-guitars - [Yamaha Guitars](/demand/au/brands/yamaha-guitars): Head-to-head: /demand/au/compare/prs-guitars-vs-yamaha-guitars - [Gibson](/demand/au/brands/gibson) - [Martin](/demand/au/brands/martin-guitars) - [Taylor Guitars](/demand/au/brands/taylor-guitars) - [Cort](/demand/au/brands/cort-guitars) - [Gretsch](/demand/au/brands/gretsch) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PRS: search popularity in Australia". https://gobrandwave.com/demand/au/brands/prs-guitars This page is also available as HTML at https://gobrandwave.com/demand/au/brands/prs-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.