--- title: "Prouds: search popularity in Australia" description: "Prouds is a jewellery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/prouds" publisher: "Brandwave" --- # Prouds: search popularity in Australia Prouds is a jewellery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Prouds - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among jewellery retailers**: 26.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery retailers | 1 | 26.9% | 165K | - [Jewellery retailers](/demand/au/categories/au-jewellery-retailers) ## Top jewellery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prouds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cullen Jewellery | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Larsen Jewellery | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Shiels | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Michael Hill | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Prouds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lovisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angus & Coote | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery retailers - Asked ChatGPT "Where should I buy an engagement ring in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery, 3. Michael Hill - Asked ChatGPT "What are the best jewellery stores in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery - Asked ChatGPT "Which jewellery store in Australia has the best value on gold and diamonds?": 1. Cullen Jewellery, 2. Shiels - Searched Google, AI Overview "jewellery stores": named none of the brands we track - Searched Google, AI Overview "engagement rings": 1. Michael Hill Not named in any answer: Prouds, Lovisa, Angus & Coote, Pandora and Goldmark. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Prouds changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Prouds in Australia fell from 201K to 165K. - Across the 12 months ending September 2026, Prouds’ share of searches among jewellery retailers in Australia increased from 25.3% to 26.9%. - Across the 12 months ending September 2026, Prouds’ share of searches among jewellery retailers in Australia peaked at 28% in January 2026 and was lowest at 23.3% in March 2026. - Across the 12 months ending September 2026, Prouds rose from 2nd to 1st among jewellery retailers in Australia. ## How did search popularity change for Australia jewellery retailers in September 2026? - In September 2026, Cullen Jewellery lost share of searches among jewellery retailers in Australia, from 5.3% to 4.4%. - In September 2026, Goldmark lost share of searches among jewellery retailers in Australia, from 3.6% to 3%. - Prouds’ share of searches among jewellery retailers in Australia has gained ground for 3 months in a row, from 23.4% to 26.9% in September 2026. - Estimated monthly branded searches for Pandora in Australia rose 53.6% over 12 measured months, from 28K to 43K in September 2026. - Estimated monthly branded searches for Michael Hill in Australia fell 33.3% over 12 measured months, from 165K to 110K in September 2026. - Estimated monthly branded searches for Lovisa in Australia fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery retailers | 201K | 25.3% | 2 | | Nov 2025 | Jewellery retailers | 301K | 25.7% | 1 | | Dec 2025 | Jewellery retailers | 301K | 27% | 1 | | Jan 2026 | Jewellery retailers | 201K | 28% | 1 | | Feb 2026 | Jewellery retailers | 165K | 25.7% | 1 | | Mar 2026 | Jewellery retailers | 135K | 23.3% | 2 | | Apr 2026 | Jewellery retailers | 165K | 27.1% | 1 | | May 2026 | Jewellery retailers | 165K | 26.4% | 1 | | Jun 2026 | Jewellery retailers | 135K | 23.4% | 2 | | Jul 2026 | Jewellery retailers | 135K | 23.4% | 2 | | Aug 2026 | Jewellery retailers | 165K | 26.6% | 1 | | Sep 2026 | Jewellery retailers | 165K | 26.9% | 1 | ## How are Prouds’ branded searches counted? Brandwave collects information about searches that people make online using Prouds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “prouds” ## Which jewellery retailers compete with Prouds? - [Lovisa](/demand/au/brands/lovisa): Head-to-head: /demand/au/compare/lovisa-vs-prouds - [Michael Hill](/demand/au/brands/michael-hill): Head-to-head: /demand/au/compare/michael-hill-vs-prouds - [Angus & Coote](/demand/au/brands/angus-and-coote): Head-to-head: /demand/au/compare/angus-and-coote-vs-prouds - [Shiels](/demand/au/brands/shiels): Head-to-head: /demand/au/compare/prouds-vs-shiels - [Pandora](/demand/au/brands/pandora): Head-to-head: /demand/au/compare/pandora-vs-prouds - [Cullen Jewellery](/demand/au/brands/cullen-jewellery) - [Goldmark](/demand/au/brands/goldmark) - [Larsen Jewellery](/demand/au/brands/larsen-jewellery) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Prouds: search popularity in Australia". https://gobrandwave.com/demand/au/brands/prouds This page is also available as HTML at https://gobrandwave.com/demand/au/brands/prouds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.