--- title: "Prime Video: search popularity in Australia" description: "Amazon's subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/prime-video" publisher: "Brandwave" --- # Prime Video: search popularity in Australia Amazon's subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Prime Video - **Owned by**: Amazon - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among streaming services**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 2 | 17% | 478K | - [Streaming services](/demand/au/categories/au-streaming-services) ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prime Video appeared in all five answers. Prime Video is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Prime Video changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Prime Video in Australia held steady, from 503K to 478K. - Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia peaked at 19.1% in May 2026 and was lowest at 13.1% in December 2025. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%. - In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%. - In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%. - In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%. - Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026. - In September 2026, BritBox rose from 8th to 7th among streaming services in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 503K | 17.1% | 2 | | Nov 2025 | Streaming services | 478K | 16.6% | 2 | | Dec 2025 | Streaming services | 411K | 13.1% | 2 | | Jan 2026 | Streaming services | 503K | 15.8% | 2 | | Feb 2026 | Streaming services | 478K | 17% | 2 | | Mar 2026 | Streaming services | 503K | 13.6% | 3 | | Apr 2026 | Streaming services | 503K | 16.6% | 3 | | May 2026 | Streaming services | 615K | 19.1% | 2 | | Jun 2026 | Streaming services | 585K | 19% | 2 | | Jul 2026 | Streaming services | 503K | 17.4% | 2 | | Aug 2026 | Streaming services | 503K | 17.3% | 2 | | Sep 2026 | Streaming services | 478K | 17% | 2 | ## How are Prime Video’s branded searches counted? Brandwave collects information about searches that people make online using Prime Video’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon prime video” - “prime video” ## Which streaming services compete with Prime Video? - [Netflix](/demand/au/brands/netflix): Head-to-head: /demand/au/compare/netflix-vs-prime-video - [Kayo Sports](/demand/au/brands/kayo-sports): Head-to-head: /demand/au/compare/kayo-sports-vs-prime-video - [Disney+](/demand/au/brands/disney-plus): Head-to-head: /demand/au/compare/disney-plus-vs-prime-video - [Paramount+](/demand/au/brands/paramount-plus): Head-to-head: /demand/au/compare/paramount-plus-vs-prime-video - [Foxtel](/demand/au/brands/foxtel): Head-to-head: /demand/au/compare/foxtel-vs-prime-video - [BritBox](/demand/au/brands/britbox) - [Stan](/demand/au/brands/stan) - [hayu](/demand/au/brands/hayu) - [Binge](/demand/au/brands/binge) ## Who owns Prime Video? Prime Video is owned by Amazon. Brandwave also tracks Amazon, owned by the same company, in Australia. - [Amazon](/demand/au/companies/amazon): Owns 29 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Prime Video? Prime Video is owned by Amazon. Brandwave also tracks Amazon, owned by the same company, in Australia. ## Cite this page Brandwave. "Prime Video: search popularity in Australia". https://gobrandwave.com/demand/au/brands/prime-video This page is also available as HTML at https://gobrandwave.com/demand/au/brands/prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.