--- title: "Powerade: search popularity in Australia" description: "Powerade makes sports or hydration drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/powerade" publisher: "Brandwave" --- # Powerade: search popularity in Australia Powerade makes sports or hydration drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Powerade - **Owned by**: The Coca-Cola Company - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among electrolyte and sports drink brands**: 16.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electrolyte and sports drink brands | 3 | 16.6% | 22.2K | - [Electrolyte and sports drink brands](/demand/au/categories/au-electrolyte-drink-brands) ## Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Powerade did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydralyte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gatorade | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Liquid I.V. | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Powerade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LMNT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staminade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Musashi | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about electrolyte and sports drink brands - Asked ChatGPT "What's the best electrolyte drink in Australia?": 1. Hydralyte - Asked ChatGPT "Which electrolyte powder is best for hydration?": 1. Hydralyte - Asked ChatGPT "Which electrolyte drink is best after exercise?": 1. Hydralyte, 2. Gatorade - Searched Google, AI Overview "electrolytes": 1. Musashi - Searched Google, AI Overview "electrolyte drink": 1. Gatorade, 2. Hydralyte, 3. Liquid I.V. Not named in any answer: Powerade, LMNT and Staminade. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Powerade changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Powerade in Australia rose from 18.1K to 22.2K. - Across the 12 months ending September 2026, Powerade’s share of searches among electrolyte and sports drink brands in Australia increased from 13.8% to 16.6%. - Across the 12 months ending September 2026, Powerade’s share of searches among electrolyte and sports drink brands in Australia peaked at 16.6% in September 2026 and was lowest at 12.6% in December 2025. - Across the 12 months ending September 2026, Powerade rose from 4th to 3rd among electrolyte and sports drink brands in Australia. ## How did search popularity change for Australia electrolyte and sports drink brands in September 2026? - In September 2026, Powerade overtook Gatorade to rank 3rd among electrolyte and sports drink brands in Australia, with 16.6% of the searches. - In September 2026, Hydralyte lost share of searches among electrolyte and sports drink brands in Australia, from 47% to 45.4%. - In September 2026, Liquid I.V. lost share of searches among electrolyte and sports drink brands in Australia, from 17.3% to 16.6%. - In September 2026, Gatorade lost share of searches among electrolyte and sports drink brands in Australia, from 14.1% to 13.6%. - Musashi’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026. - LMNT’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 4.3% to 3.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrolyte and sports drink brands | 18.1K | 13.8% | 4 | | Nov 2025 | Electrolyte and sports drink brands | 18.1K | 14.3% | 3 | | Dec 2025 | Electrolyte and sports drink brands | 14.8K | 12.6% | 4 | | Jan 2026 | Electrolyte and sports drink brands | 18.1K | 13.4% | 3 | | Feb 2026 | Electrolyte and sports drink brands | 18.1K | 14.4% | 4 | | Mar 2026 | Electrolyte and sports drink brands | 18.1K | 14.5% | 4 | | Apr 2026 | Electrolyte and sports drink brands | 14.8K | 13.2% | 4 | | May 2026 | Electrolyte and sports drink brands | 14.8K | 13.4% | 4 | | Jun 2026 | Electrolyte and sports drink brands | 14.8K | 14.5% | 4 | | Jul 2026 | Electrolyte and sports drink brands | 14.8K | 13.3% | 4 | | Aug 2026 | Electrolyte and sports drink brands | 18.1K | 14.1% | 4 | | Sep 2026 | Electrolyte and sports drink brands | 22.2K | 16.6% | 3 | ## How are Powerade’s branded searches counted? Brandwave collects information about searches that people make online using Powerade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “powerade” ## Which electrolyte and sports drink brands compete with Powerade? - [Hydralyte](/demand/au/brands/hydralyte): Head-to-head: /demand/au/compare/hydralyte-vs-powerade - [Liquid I.V.](/demand/au/brands/liquid-iv): Head-to-head: /demand/au/compare/liquid-iv-vs-powerade - [Gatorade](/demand/au/brands/gatorade): Head-to-head: /demand/au/compare/gatorade-vs-powerade - [LMNT](/demand/au/brands/lmnt): Head-to-head: /demand/au/compare/lmnt-vs-powerade - [Staminade](/demand/au/brands/staminade): Head-to-head: /demand/au/compare/powerade-vs-staminade - [Musashi](/demand/au/brands/musashi) ## Who owns Powerade? Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, owned by the same company, in Australia. - [The Coca-Cola Company](/demand/au/companies/coca-cola-company): Owns 12 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Powerade? Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, owned by the same company, in Australia. ## Cite this page Brandwave. "Powerade: search popularity in Australia". https://gobrandwave.com/demand/au/brands/powerade This page is also available as HTML at https://gobrandwave.com/demand/au/brands/powerade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.