---
title: "PocketSmith: search popularity in Australia"
description: "PocketSmith is a budgeting app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/pocketsmith"
publisher: "Brandwave"
---

# PocketSmith: search popularity in Australia

PocketSmith is a budgeting app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PocketSmith
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among budgeting apps**: 42.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Budgeting apps | 1 | 42.2% | 8.1K |

- [Budgeting apps](/demand/au/categories/au-budgeting-apps)

## Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PocketSmith was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PocketSmith is the fifth most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Frollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| WeMoney | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| YNAB | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Goodbudget | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| PocketSmith | 5th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about budgeting apps

- Asked ChatGPT "What's the best budgeting app in Australia?": 1. Frollo, 2. YNAB, 3. PocketSmith, 4. WeMoney
- Asked ChatGPT "Which app is best for tracking my spending?": 1. Frollo, 2. WeMoney, 3. PocketSmith, 4. YNAB
- Asked ChatGPT "What's a good free budgeting app?": 1. Frollo, 2. Goodbudget, 3. WeMoney
- Searched Google, AI Overview "budgeting app": 1. Frollo, 2. WeMoney, 3. Goodbudget
- Searched Google, AI Overview "best budgeting app": 1. YNAB, 2. Frollo, 3. WeMoney, 4. Goodbudget

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## How has branded search demand for PocketSmith changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for PocketSmith in Australia rose from 6.6K to 8.1K.
- Across the 12 months ending September 2026, PocketSmith’s share of searches among budgeting apps in Australia increased from 28.9% to 42.2%.

## How did search popularity change for Australia budgeting apps in September 2026?

- In September 2026, PocketSmith gained share of searches among budgeting apps in Australia, from 39.3% to 42.2%.
- In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.
- In September 2026, WeMoney gained share of searches among budgeting apps in Australia, from 11.7% to 12.5%.
- In September 2026, Frollo lost share of searches among budgeting apps in Australia, from 32.1% to 28.1%.
- In September 2026, Goodbudget lost share of searches among budgeting apps in Australia, from 2.9% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Budgeting apps | 6.6K | 28.9% | 1 |
| Nov 2025 | Budgeting apps | 6.6K | 31.6% | 1 |
| Dec 2025 | Budgeting apps | 6.6K | 31.4% | 1 |
| Jan 2026 | Budgeting apps | 12.1K | 34% | 1 |
| Feb 2026 | Budgeting apps | 8.1K | 34.9% | 1 |
| Mar 2026 | Budgeting apps | 9.9K | 37.8% | 1 |
| Apr 2026 | Budgeting apps | 8.1K | 33.2% | 1 |
| May 2026 | Budgeting apps | 9.9K | 39.5% | 1 |
| Jun 2026 | Budgeting apps | 8.1K | 36.2% | 1 |
| Jul 2026 | Budgeting apps | 8.1K | 37.4% | 1 |
| Aug 2026 | Budgeting apps | 8.1K | 39.3% | 1 |
| Sep 2026 | Budgeting apps | 8.1K | 42.2% | 1 |

## How are PocketSmith’s branded searches counted?

Brandwave collects information about searches that people make online using PocketSmith’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pocketsmith”

## Which budgeting apps compete with PocketSmith?

- [Frollo](/demand/au/brands/frollo): Head-to-head: /demand/au/compare/frollo-vs-pocketsmith
- [YNAB](/demand/au/brands/ynab): Head-to-head: /demand/au/compare/pocketsmith-vs-ynab
- [WeMoney](/demand/au/brands/wemoney): Head-to-head: /demand/au/compare/pocketsmith-vs-wemoney
- [Goodbudget](/demand/au/brands/goodbudget): Head-to-head: /demand/au/compare/goodbudget-vs-pocketsmith

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PocketSmith: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pocketsmith

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pocketsmith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
