--- title: "PocketBook: search popularity in Australia" description: "PocketBook makes e-readers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/pocketbook" publisher: "Brandwave" --- # PocketBook: search popularity in Australia PocketBook makes e-readers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PocketBook - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among e-reader brands**: 0.56% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | E-reader brands | 5 | 0.56% | 1K | - [E-reader brands](/demand/au/categories/au-e-reader-brands) ## Top e-reader brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PocketBook did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kobo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kindle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Boox | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | reMarkable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PocketBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about e-reader brands - Asked ChatGPT "Which e-reader should I buy in Australia?": 1. Kobo, 2. Kindle - Asked ChatGPT "What are the best e-readers?": 1. Kobo, 2. Kindle, 3. Boox - Asked ChatGPT "What's the best e-reader for library books?": 1. Kobo, 2. Boox, 3. Kindle - Searched Google, AI Overview "e reader": 1. Kindle, 2. Kobo, 3. Boox - Searched Google, AI Overview "ereader": 1. Kindle, 2. Kobo, 3. Boox Not named in any answer: reMarkable and PocketBook. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for PocketBook changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PocketBook in Australia fell from 1.3K to 1K. - Across the 12 months ending September 2026, PocketBook’s share of searches among e-reader brands in Australia held steady, from 0.74% to 0.56%. ## How did search popularity change for Australia e-reader brands in September 2026? - Estimated monthly branded searches for Boox in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for Kobo in Australia rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. - Estimated monthly branded searches for reMarkable in Australia fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. - Estimated monthly branded searches for PocketBook in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | E-reader brands | 1.3K | 0.74% | 5 | | Nov 2025 | E-reader brands | 1.6K | 0.64% | 5 | | Dec 2025 | E-reader brands | 1.6K | 0.64% | 5 | | Jan 2026 | E-reader brands | 1.9K | 0.9% | 5 | | Feb 2026 | E-reader brands | 1.3K | 0.88% | 5 | | Mar 2026 | E-reader brands | 1.3K | 0.75% | 5 | | Apr 2026 | E-reader brands | 1.3K | 0.72% | 5 | | May 2026 | E-reader brands | 1.6K | 0.87% | 5 | | Jun 2026 | E-reader brands | 1.3K | 0.62% | 5 | | Jul 2026 | E-reader brands | 1.3K | 0.72% | 5 | | Aug 2026 | E-reader brands | 1.3K | 0.72% | 5 | | Sep 2026 | E-reader brands | 1K | 0.56% | 5 | ## How are PocketBook’s branded searches counted? Brandwave collects information about searches that people make online using PocketBook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pocketbook” ## Which e-reader brands compete with PocketBook? - [Kindle](/demand/au/brands/kindle): Head-to-head: /demand/au/compare/kindle-vs-pocketbook - [Kobo](/demand/au/brands/kobo): Head-to-head: /demand/au/compare/kobo-vs-pocketbook - [Boox](/demand/au/brands/boox): Head-to-head: /demand/au/compare/boox-vs-pocketbook - [reMarkable](/demand/au/brands/remarkable): Head-to-head: /demand/au/compare/pocketbook-vs-remarkable ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PocketBook: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pocketbook This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pocketbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.