--- title: "Pie Face: search popularity in Australia" description: "Pie Face is a chain of pie and coffee shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/pie-face" publisher: "Brandwave" --- # Pie Face: search popularity in Australia Pie Face is a chain of pie and coffee shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pie Face - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among bakery chains**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bakery chains | 5 | 6.1% | 14.8K | - [Bakery chains](/demand/au/categories/au-bakery-chains) ## Top bakery chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Pie Face was mentioned in two out of three: in two of the three ChatGPT answers. Pie Face is the joint fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bakers Delight | 1st | 3 of 3 | 3 of 3 | | Banjo's | 2nd | 2 of 3 | 2 of 3 | | Breadtop | 3rd | 2 of 3 | 2 of 3 | | Brumby's | 4th | 1 of 3 | 1 of 3 | | Pie Face | 4th | 2 of 3 | 2 of 3 | | Muffin Break | Not ranked | 0 of 3 | 0 of 3 | | Michel's Patisserie | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bakery chains - Asked ChatGPT "What's the best bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Breadtop, 4. Pie Face - Asked ChatGPT "Which bakery chain has the best bread in Australia?": 1. Bakers Delight, 2. Breadtop - Asked ChatGPT "Where can I buy good pies and pastries at a bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Brumby's, 4. Pie Face Not named in any answer: Muffin Break and Michel's Patisserie. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Pie Face changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pie Face in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia peaked at 7.9% in January 2026 and was lowest at 5.3% in April 2026. ## How did search popularity change for Australia bakery chains in September 2026? - Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026. - Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bakery chains | 14.8K | 6.2% | 5 | | Nov 2025 | Bakery chains | 14.8K | 6.5% | 5 | | Dec 2025 | Bakery chains | 18.1K | 6.8% | 4 | | Jan 2026 | Bakery chains | 18.1K | 7.9% | 4 | | Feb 2026 | Bakery chains | 14.8K | 6.6% | 5 | | Mar 2026 | Bakery chains | 18.1K | 6.2% | 4 | | Apr 2026 | Bakery chains | 14.8K | 5.3% | 5 | | May 2026 | Bakery chains | 14.8K | 6.5% | 5 | | Jun 2026 | Bakery chains | 14.8K | 6.5% | 5 | | Jul 2026 | Bakery chains | 14.8K | 6.5% | 5 | | Aug 2026 | Bakery chains | 14.8K | 6.1% | 5 | | Sep 2026 | Bakery chains | 14.8K | 6.1% | 5 | ## How are Pie Face’s branded searches counted? Brandwave collects information about searches that people make online using Pie Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pie face” ## Which bakery chains compete with Pie Face? - [Bakers Delight](/demand/au/brands/bakers-delight) - [Breadtop](/demand/au/brands/breadtop): Head-to-head: /demand/au/compare/breadtop-vs-pie-face - [Muffin Break](/demand/au/brands/muffin-break): Head-to-head: /demand/au/compare/muffin-break-vs-pie-face - [Brumby's](/demand/au/brands/brumbys): Head-to-head: /demand/au/compare/brumbys-vs-pie-face - [Banjo's](/demand/au/brands/banjos): Head-to-head: /demand/au/compare/banjos-vs-pie-face - [Michel's Patisserie](/demand/au/brands/michels-patisserie): Head-to-head: /demand/au/compare/michels-patisserie-vs-pie-face ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pie Face: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pie-face This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pie-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.