--- title: "Philips: search popularity in Australia" description: "Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/philips" publisher: "Brandwave" --- # Philips: search popularity in Australia Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Philips - **Owned by**: Philips - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee machine brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee machine brands | 7 | 3.1% | 8.1K | | Air fryer brands | 3 | 12.7% | 14.8K | | TV brands | 9 | 0.76% | 720 | | Shaver and razor brands | 3 | 16.8% | 9.8K | - [Coffee machine brands](/demand/au/categories/au-coffee-machine-brands) - [Air fryer brands](/demand/au/categories/au-air-fryer-brands) - [TV brands](/demand/au/categories/au-tv-brands) - [Shaver and razor brands](/demand/au/categories/au-shaver-and-razor-brands) ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | De'Longhi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Nespresso | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunbeam | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Marzocco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaggia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rocket Espresso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lelit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "What's the best home coffee machine in Australia?": 1. Breville, 2. De'Longhi - Asked ChatGPT "Which espresso machine should I buy for home?": 1. Breville - Asked ChatGPT "Which coffee machine is easiest to use?": 1. Nespresso, 2. De'Longhi - Searched Google, AI Overview "best coffee machine": 1. Breville, 2. De'Longhi - Searched Google, AI Overview "coffee machine": 1. Breville, 2. De'Longhi, 3. Nespresso, 4. Sunbeam Not named in any answer: Ninja, Smeg, La Marzocco, Philips, Jura, Gaggia, Rocket Espresso and Lelit. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Philips changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Philips in Australia fell from 36.3K to 33.4K. - Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia decreased from 4.5% to 3.1%. - Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia peaked at 4.5% in October 2025 and was lowest at 2.2% in January 2026. - Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia decreased from 16.5% to 12.7%. - Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia peaked at 20.7% in December 2025 and was lowest at 12.3% in August 2026. - Across the 12 months ending September 2026, Philips’ share of searches among TV brands in Australia held steady, from 1.1% to 0.76%. - Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia increased from 12.7% to 16.8%. - Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia peaked at 17.9% in July 2026 and was lowest at 12.7% in October 2025. - Across the 12 months ending September 2026, Philips fell from 2nd to 3rd among shaver and razor brands in Australia. ## How did search popularity change for Australia coffee machine brands in September 2026? - In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%. - In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%. - In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%. - In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%. - In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%. - In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%. - In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%. - In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%. - Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026. - In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia. - In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%. - In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%. - In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%. - In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%. - In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%. ## How did search popularity change for Australia shaver and razor brands in September 2026? - In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches. - In September 2026, Manscaped gained share of searches among shaver and razor brands in Australia, from 45.7% to 46.6%. - In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%. - In September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia. - In September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia. - In September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee machine brands | 9.9K | 4.5% | 7 | | Nov 2025 | Coffee machine brands | 9.9K | 3.4% | 8 | | Dec 2025 | Coffee machine brands | 8.1K | 3% | 8 | | Jan 2026 | Coffee machine brands | 4.4K | 2.2% | 9 | | Feb 2026 | Coffee machine brands | 5.4K | 3.3% | 8 | | Mar 2026 | Coffee machine brands | 5.4K | 3.1% | 9 | | Apr 2026 | Coffee machine brands | 6.6K | 3.2% | 8 | | May 2026 | Coffee machine brands | 8.1K | 3.5% | 7 | | Jun 2026 | Coffee machine brands | 8.1K | 3.1% | 9 | | Jul 2026 | Coffee machine brands | 8.1K | 3.1% | 9 | | Aug 2026 | Coffee machine brands | 9.9K | 3.7% | 7 | | Sep 2026 | Coffee machine brands | 8.1K | 3.1% | 7 | | Oct 2025 | Air fryer brands | 18.1K | 16.5% | 3 | | Nov 2025 | Air fryer brands | 33.1K | 20.4% | 3 | | Dec 2025 | Air fryer brands | 33.1K | 20.7% | 3 | | Jan 2026 | Air fryer brands | 22.2K | 17.7% | 3 | | Feb 2026 | Air fryer brands | 14.8K | 15.3% | 3 | | Mar 2026 | Air fryer brands | 14.8K | 14.2% | 3 | | Apr 2026 | Air fryer brands | 14.8K | 13% | 3 | | May 2026 | Air fryer brands | 14.8K | 13% | 3 | | Jun 2026 | Air fryer brands | 18.1K | 12.4% | 3 | | Jul 2026 | Air fryer brands | 14.8K | 12.6% | 3 | | Aug 2026 | Air fryer brands | 14.8K | 12.3% | 3 | | Sep 2026 | Air fryer brands | 14.8K | 12.7% | 3 | | Oct 2025 | TV brands | 1K | 1.1% | 9 | | Nov 2025 | TV brands | 1.3K | 1.1% | 9 | | Dec 2025 | TV brands | 880 | 0.9% | 9 | | Jan 2026 | TV brands | 880 | 0.95% | 9 | | Feb 2026 | TV brands | 880 | 1.2% | 9 | | Mar 2026 | TV brands | 590 | 0.74% | 9 | | Apr 2026 | TV brands | 720 | 0.9% | 9 | | May 2026 | TV brands | 720 | 0.9% | 9 | | Jun 2026 | TV brands | 880 | 0.91% | 9 | | Jul 2026 | TV brands | 720 | 0.8% | 9 | | Aug 2026 | TV brands | 1K | 1.2% | 9 | | Sep 2026 | TV brands | 720 | 0.76% | 9 | | Oct 2025 | Shaver and razor brands | 7.3K | 12.7% | 2 | | Nov 2025 | Shaver and razor brands | 10.2K | 12.9% | 2 | | Dec 2025 | Shaver and razor brands | 11K | 13.8% | 2 | | Jan 2026 | Shaver and razor brands | 8K | 15% | 2 | | Feb 2026 | Shaver and razor brands | 6.5K | 14.9% | 2 | | Mar 2026 | Shaver and razor brands | 6.5K | 14.6% | 2 | | Apr 2026 | Shaver and razor brands | 7.2K | 16.3% | 2 | | May 2026 | Shaver and razor brands | 6.5K | 14.9% | 2 | | Jun 2026 | Shaver and razor brands | 8K | 16.8% | 2 | | Jul 2026 | Shaver and razor brands | 9.8K | 17.9% | 2 | | Aug 2026 | Shaver and razor brands | 9.8K | 16.5% | 2 | | Sep 2026 | Shaver and razor brands | 9.8K | 16.8% | 3 | ## How are Philips’ branded searches counted? Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “philips air fryer” - “philips coffee machine” - “philips oneblade” - “philips shaver” - “philips tv” ## Which coffee machine brands compete with Philips? - [Breville](/demand/au/brands/breville) - [Ninja](/demand/au/brands/ninja-kitchen) - [De'Longhi](/demand/au/brands/delonghi) - [Smeg](/demand/au/brands/smeg): Head-to-head: /demand/au/compare/philips-vs-smeg - [Nespresso](/demand/au/brands/nespresso): Head-to-head: /demand/au/compare/nespresso-vs-philips - [La Marzocco](/demand/au/brands/la-marzocco): Head-to-head: /demand/au/compare/la-marzocco-vs-philips - [Sunbeam](/demand/au/brands/sunbeam): Head-to-head: /demand/au/compare/philips-vs-sunbeam - [Jura](/demand/au/brands/jura): Head-to-head: /demand/au/compare/jura-vs-philips - [Gaggia](/demand/au/brands/gaggia) - [Rocket Espresso](/demand/au/brands/rocket-espresso) - [Lelit](/demand/au/brands/lelit) ## Who owns Philips? Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, in Australia. - [Philips](/demand/au/companies/philips): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Philips? Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, in Australia. ## Cite this page Brandwave. "Philips: search popularity in Australia". https://gobrandwave.com/demand/au/brands/philips This page is also available as HTML at https://gobrandwave.com/demand/au/brands/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.