--- title: "Pepper Money: search popularity in Australia" description: "Pepper Money is a non-bank lender offering home loans and car loans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/pepper-money" publisher: "Brandwave" --- # Pepper Money: search popularity in Australia Pepper Money is a non-bank lender offering home loans and car loans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pepper Money - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among online home loan lenders**: 27.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online home loan lenders | 2 | 27.7% | 49.5K | - [Online home loan lenders](/demand/au/categories/au-online-home-loan-lenders) ## Top online home loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pepper Money did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unloan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Up | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | loans.com.au | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Athena Home Loans | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ubank | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Pepper Money | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online home loan lenders - Asked ChatGPT "Which online home loan lender should I use in Australia?": 1. Unloan, 2. Up, 3. loans.com.au - Asked ChatGPT "What are the best online home loan lenders in Australia?": 1. Unloan, 2. Up, 3. loans.com.au, 4. Athena Home Loans, 5. ubank - Asked ChatGPT "What's the best home loan in Australia for a first home buyer?": 1. Unloan - Searched Google, AI Overview "home loan": named none of the brands we track - Searched Google, AI Overview "home loan comparison": 1. Up Not named in any answer: Pepper Money. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Pepper Money changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pepper Money in Australia held steady at 49.5K. - Across the 12 months ending September 2026, Pepper Money’s share of searches among online home loan lenders in Australia peaked at 31.6% in April 2026 and was lowest at 27.1% in May 2026. ## How did search popularity change for Australia online home loan lenders in September 2026? - In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%. - In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%. - In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%. - In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%. - Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online home loan lenders | 49.5K | 27.4% | 2 | | Nov 2025 | Online home loan lenders | 49.5K | 29.7% | 2 | | Dec 2025 | Online home loan lenders | 40.5K | 28.1% | 2 | | Jan 2026 | Online home loan lenders | 49.5K | 27.5% | 2 | | Feb 2026 | Online home loan lenders | 49.5K | 27.6% | 2 | | Mar 2026 | Online home loan lenders | 49.5K | 27.5% | 2 | | Apr 2026 | Online home loan lenders | 49.5K | 31.6% | 2 | | May 2026 | Online home loan lenders | 49.5K | 27.1% | 2 | | Jun 2026 | Online home loan lenders | 49.5K | 28.7% | 2 | | Jul 2026 | Online home loan lenders | 49.5K | 31.3% | 2 | | Aug 2026 | Online home loan lenders | 60.5K | 31.3% | 2 | | Sep 2026 | Online home loan lenders | 49.5K | 27.7% | 2 | ## How are Pepper Money’s branded searches counted? Brandwave collects information about searches that people make online using Pepper Money’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pepper money” ## Which online home loan lenders compete with Pepper Money? - [ubank](/demand/au/brands/ubank): Head-to-head: /demand/au/compare/pepper-money-vs-ubank - [Up](/demand/au/brands/up-bank): Head-to-head: /demand/au/compare/pepper-money-vs-up-bank - [Unloan](/demand/au/brands/unloan): Head-to-head: /demand/au/compare/pepper-money-vs-unloan - [Athena Home Loans](/demand/au/brands/athena-home-loans): Head-to-head: /demand/au/compare/athena-home-loans-vs-pepper-money - [loans.com.au](/demand/au/brands/loans-com-au): Head-to-head: /demand/au/compare/loans-com-au-vs-pepper-money ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pepper Money: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pepper-money This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pepper-money. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.