--- title: "Pedigree: search popularity in Australia" description: "Pedigree is a dog food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/pedigree" publisher: "Brandwave" --- # Pedigree: search popularity in Australia Pedigree is a dog food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pedigree - **Owned by**: Mars - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among dog food brands**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food brands | 5 | 7.3% | 6.6K | - [Dog food brands](/demand/au/categories/au-dog-food-brands) ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pedigree was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pedigree is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Royal Canin | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hill's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Black Hawk | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Prime100 | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Supercoat | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Lyka | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Black Hawk, 5. Prime100 - Asked ChatGPT "Which Australian dog food brand is healthiest?": 1. Advance, 2. Prime100, 3. Black Hawk, 4. Lyka - Asked ChatGPT "What are the most popular dog food brands in Australia?": 1. Pedigree, 2. Supercoat, 3. Royal Canin, 4. Black Hawk, 5. Advance, 6. Prime100, 7. Hill's, 8. Lyka - Searched Google, AI Overview "dog food": 1. Pedigree, 2. Supercoat - Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Hill's, 3. Advance, 4. Black Hawk, 5. Prime100 Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Pedigree changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pedigree in Australia held steady at 6.6K. - Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in Australia peaked at 8.5% in August 2026 and was lowest at 4.4% in January 2026. ## How did search popularity change for Australia dog food brands in September 2026? - In September 2026, Prime100 overtook Pedigree to rank 4th among dog food brands in Australia, with 11% of the searches. - In September 2026, Royal Canin gained share of searches among dog food brands in Australia, from 12.7% to 13.5%. - In September 2026, Supercoat gained share of searches among dog food brands in Australia, from 2% to 2.7%. - In September 2026, Black Hawk gained share of searches among dog food brands in Australia, from 10.4% to 11%. - In September 2026, Lyka lost share of searches among dog food brands in Australia, from 47.6% to 43.7%. - In September 2026, Pedigree lost share of searches among dog food brands in Australia, from 8.5% to 7.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food brands | 6.6K | 7.6% | 5 | | Nov 2025 | Dog food brands | 6.6K | 7.5% | 5 | | Dec 2025 | Dog food brands | 3.6K | 4.8% | 6 | | Jan 2026 | Dog food brands | 4.4K | 4.4% | 6 | | Feb 2026 | Dog food brands | 4.4K | 5.2% | 6 | | Mar 2026 | Dog food brands | 8.1K | 7.9% | 4 | | Apr 2026 | Dog food brands | 4.4K | 5.1% | 6 | | May 2026 | Dog food brands | 6.6K | 6.9% | 5 | | Jun 2026 | Dog food brands | 6.6K | 7.3% | 4 | | Jul 2026 | Dog food brands | 5.4K | 5.9% | 6 | | Aug 2026 | Dog food brands | 8.1K | 8.5% | 4 | | Sep 2026 | Dog food brands | 6.6K | 7.3% | 5 | ## How are Pedigree’s branded searches counted? Brandwave collects information about searches that people make online using Pedigree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pedigree” ## Which dog food brands compete with Pedigree? - [Lyka](/demand/au/brands/lyka) - [Royal Canin](/demand/au/brands/royal-canin): Head-to-head: /demand/au/compare/pedigree-vs-royal-canin - [Black Hawk](/demand/au/brands/black-hawk): Head-to-head: /demand/au/compare/black-hawk-vs-pedigree - [Prime100](/demand/au/brands/prime100): Head-to-head: /demand/au/compare/pedigree-vs-prime100 - [Advance](/demand/au/brands/advance-pet): Head-to-head: /demand/au/compare/advance-pet-vs-pedigree - [Hill's](/demand/au/brands/hills): Head-to-head: /demand/au/compare/hills-vs-pedigree - [Supercoat](/demand/au/brands/supercoat) ## Who owns Pedigree? Pedigree is owned by Mars. Brandwave also tracks Airwaves, Eclipse, Extra, Hubba Bubba, Juicy Fruit, Royal Canin and Starburst, owned by the same company, in Australia. - [Mars](/demand/au/companies/mars): Owns 15 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pedigree? Pedigree is owned by Mars. Brandwave also tracks Airwaves, Eclipse, Extra, Hubba Bubba, Juicy Fruit, Royal Canin and Starburst, owned by the same company, in Australia. ## Cite this page Brandwave. "Pedigree: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pedigree This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pedigree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.