---
title: "Pandora: search popularity in Australia"
description: "Pandora is a jewellery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/pandora"
publisher: "Brandwave"
---

# Pandora: search popularity in Australia

Pandora is a jewellery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pandora
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among jewellery retailers**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery retailers | 6 | 7% | 43K |
| Jewellery brands | 6 | 8.5% | 37K |

- [Jewellery retailers](/demand/au/categories/au-jewellery-retailers)
- [Jewellery brands](/demand/au/categories/au-jewellery-brands)

## Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pandora did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cullen Jewellery | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Larsen Jewellery | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Shiels | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Michael Hill | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Prouds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lovisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Angus & Coote | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellery retailers

- Asked ChatGPT "Where should I buy an engagement ring in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery, 3. Michael Hill
- Asked ChatGPT "What are the best jewellery stores in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery
- Asked ChatGPT "Which jewellery store in Australia has the best value on gold and diamonds?": 1. Cullen Jewellery, 2. Shiels
- Searched Google, AI Overview "jewellery stores": named none of the brands we track
- Searched Google, AI Overview "engagement rings": 1. Michael Hill

Not named in any answer: Prouds, Lovisa, Angus & Coote, Pandora and Goldmark.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Pandora changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pandora in Australia rose from 61.1K to 70.1K.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery retailers in Australia increased from 3.5% to 7%.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery retailers in Australia peaked at 11.2% in December 2025 and was lowest at 3.5% in October 2025.
- Across the 12 months ending September 2026, Pandora rose from 7th to 6th among jewellery retailers in Australia.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in Australia peaked at 9.4% in December 2025 and was lowest at 6.6% in March 2026.
- Across the 12 months ending September 2026, Pandora fell from 5th to 6th among jewellery brands in Australia.

## How did search popularity change for Australia jewellery retailers in September 2026?

- In September 2026, Cullen Jewellery lost share of searches among jewellery retailers in Australia, from 5.3% to 4.4%.
- In September 2026, Goldmark lost share of searches among jewellery retailers in Australia, from 3.6% to 3%.
- Prouds’ share of searches among jewellery retailers in Australia has gained ground for 3 months in a row, from 23.4% to 26.9% in September 2026.
- Estimated monthly branded searches for Pandora in Australia rose 53.6% over 12 measured months, from 28K to 43K in September 2026.
- Estimated monthly branded searches for Michael Hill in Australia fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
- Estimated monthly branded searches for Lovisa in Australia fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

## How did search popularity change for Australia jewellery brands in September 2026?

- In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%.
- In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%.
- In September 2026, By Charlotte gained share of searches among jewellery brands in Australia, from 13.2% to 13.9%.
- In September 2026, Mejuri lost share of searches among jewellery brands in Australia, from 5.9% to 4.2%.
- In September 2026, Sarah & Sebastian lost share of searches among jewellery brands in Australia, from 10.8% to 9.3%.
- In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery retailers | 28K | 3.5% | 7 |
| Nov 2025 | Jewellery retailers | 125K | 10.7% | 4 |
| Dec 2025 | Jewellery retailers | 125K | 11.2% | 4 |
| Jan 2026 | Jewellery retailers | 57.6K | 8% | 6 |
| Feb 2026 | Jewellery retailers | 48.6K | 7.6% | 6 |
| Mar 2026 | Jewellery retailers | 39.7K | 6.9% | 6 |
| Apr 2026 | Jewellery retailers | 39.7K | 6.5% | 6 |
| May 2026 | Jewellery retailers | 50.4K | 8.1% | 5 |
| Jun 2026 | Jewellery retailers | 41.2K | 7.2% | 6 |
| Jul 2026 | Jewellery retailers | 35.2K | 6.1% | 6 |
| Aug 2026 | Jewellery retailers | 41.2K | 6.6% | 6 |
| Sep 2026 | Jewellery retailers | 43K | 7% | 6 |
| Oct 2025 | Jewellery brands | 43K | 8.8% | 5 |
| Nov 2025 | Jewellery brands | 64.3K | 8.6% | 5 |
| Dec 2025 | Jewellery brands | 75.3K | 9.4% | 4 |
| Jan 2026 | Jewellery brands | 35.2K | 7.2% | 6 |
| Feb 2026 | Jewellery brands | 35.2K | 7.7% | 5 |
| Mar 2026 | Jewellery brands | 28.8K | 6.6% | 6 |
| Apr 2026 | Jewellery brands | 33.7K | 7.6% | 6 |
| May 2026 | Jewellery brands | 37K | 7.9% | 5 |
| Jun 2026 | Jewellery brands | 35.2K | 7.6% | 6 |
| Jul 2026 | Jewellery brands | 35.2K | 8.4% | 5 |
| Aug 2026 | Jewellery brands | 41.2K | 9% | 5 |
| Sep 2026 | Jewellery brands | 37K | 8.5% | 6 |

## How are Pandora’s branded searches counted?

Brandwave collects information about searches that people make online using Pandora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pandora australia”
- “pandora bracelet”
- “pandora jewellery”

## Which jewellery retailers compete with Pandora?

- [Prouds](/demand/au/brands/prouds)
- [Lovisa](/demand/au/brands/lovisa)
- [Michael Hill](/demand/au/brands/michael-hill): Head-to-head: /demand/au/compare/michael-hill-vs-pandora
- [Angus & Coote](/demand/au/brands/angus-and-coote): Head-to-head: /demand/au/compare/angus-and-coote-vs-pandora
- [Shiels](/demand/au/brands/shiels): Head-to-head: /demand/au/compare/pandora-vs-shiels
- [Cullen Jewellery](/demand/au/brands/cullen-jewellery): Head-to-head: /demand/au/compare/cullen-jewellery-vs-pandora
- [Goldmark](/demand/au/brands/goldmark): Head-to-head: /demand/au/compare/goldmark-vs-pandora
- [Larsen Jewellery](/demand/au/brands/larsen-jewellery)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pandora: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pandora

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pandora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.