---
title: "Pacific Smiles Dental: search popularity in Australia"
description: "Pacific Smiles Dental is a chain of dental centres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/pacific-smiles"
publisher: "Brandwave"
---

# Pacific Smiles Dental: search popularity in Australia

Pacific Smiles Dental is a chain of dental centres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pacific Smiles Dental
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among dental chains**: 21.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dental chains | 2 | 21.2% | 12.1K |

- [Dental chains](/demand/au/categories/au-dental-chains)

## Top dental chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pacific Smiles Dental was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pacific Smiles Dental is the most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pacific Smiles Dental | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Bupa Dental | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Maven Dental | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Smile Solutions | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about dental chains

- Asked ChatGPT "Which dental chain should I go to in Australia?": 1. Pacific Smiles Dental, 2. Bupa Dental
- Asked ChatGPT "What are the best dental clinic chains in Australia?": 1. Bupa Dental, 2. Pacific Smiles Dental, 3. Maven Dental
- Asked ChatGPT "Which dental chain in Australia has the best value for a checkup and clean?": 1. Maven Dental, 2. Pacific Smiles Dental
- Searched Google, AI Overview "cheap dentist": named none of the brands we track

Not named in any answer: Smile Solutions.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Pacific Smiles Dental changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pacific Smiles Dental in Australia fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia decreased from 29.7% to 21.2%.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia peaked at 30.1% in December 2025 and was lowest at 20.6% in August 2026.

## How did search popularity change for Australia dental chains in September 2026?

- In September 2026, Bupa Dental gained share of searches among dental chains in Australia, from 56.4% to 57.9%.
- In September 2026, Pacific Smiles Dental gained share of searches among dental chains in Australia, from 20.6% to 21.2%.
- In September 2026, Smile Solutions lost share of searches among dental chains in Australia, from 13.8% to 11.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dental chains | 18.1K | 29.7% | 2 |
| Nov 2025 | Dental chains | 18.1K | 26% | 2 |
| Dec 2025 | Dental chains | 18.1K | 30.1% | 2 |
| Jan 2026 | Dental chains | 18.1K | 29.1% | 2 |
| Feb 2026 | Dental chains | 14.8K | 25.6% | 2 |
| Mar 2026 | Dental chains | 18.1K | 26.5% | 2 |
| Apr 2026 | Dental chains | 14.8K | 25.6% | 2 |
| May 2026 | Dental chains | 14.8K | 25.6% | 2 |
| Jun 2026 | Dental chains | 14.8K | 26% | 2 |
| Jul 2026 | Dental chains | 14.8K | 24.7% | 2 |
| Aug 2026 | Dental chains | 12.1K | 20.6% | 2 |
| Sep 2026 | Dental chains | 12.1K | 21.2% | 2 |

## How are Pacific Smiles Dental’s branded searches counted?

Brandwave collects information about searches that people make online using Pacific Smiles Dental’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pacific smiles”

## Which dental chains compete with Pacific Smiles Dental?

- [Bupa Dental](/demand/au/brands/bupa-dental): Head-to-head: /demand/au/compare/bupa-dental-vs-pacific-smiles
- [Smile Solutions](/demand/au/brands/smile-solutions): Head-to-head: /demand/au/compare/pacific-smiles-vs-smile-solutions
- [Maven Dental](/demand/au/brands/maven-dental): Head-to-head: /demand/au/compare/maven-dental-vs-pacific-smiles

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pacific Smiles Dental: search popularity in Australia". https://gobrandwave.com/demand/au/brands/pacific-smiles

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/pacific-smiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
