---
title: "Ozpig: search popularity in Australia"
description: "Ozpig makes portable wood-fired BBQ and heater sets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/ozpig"
publisher: "Brandwave"
---

# Ozpig: search popularity in Australia

Ozpig makes portable wood-fired BBQ and heater sets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ozpig
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among BBQ brands**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| BBQ brands | 8 | 2.2% | 2.4K |

- [BBQ brands](/demand/au/categories/au-bbq-brands)

## Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ozpig did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about BBQ brands

- Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure
- Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber
- Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber
- Searched Google, AI Overview "best bbq": 1. Weber
- Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate

Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Ozpig changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ozpig in Australia rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Ozpig’s share of searches among BBQ brands in Australia peaked at 7% in May 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Ozpig rose from 9th to 8th among BBQ brands in Australia.

## How did search popularity change for Australia BBQ brands in September 2026?

- In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%.
- In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%.
- Jumbuck’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 5.5% to 7.5% in September 2026.
- Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026.
- Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026.
- In September 2026, Everdure rose from 6th to 5th among BBQ brands in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BBQ brands | 1.9K | 1.8% | 9 |
| Nov 2025 | BBQ brands | 2.4K | 1.6% | 9 |
| Dec 2025 | BBQ brands | 2.4K | 1.5% | 9 |
| Jan 2026 | BBQ brands | 1.9K | 1.7% | 8 |
| Feb 2026 | BBQ brands | 1.6K | 2.3% | 9 |
| Mar 2026 | BBQ brands | 2.4K | 3.8% | 6 |
| Apr 2026 | BBQ brands | 3.6K | 5.1% | 5 |
| May 2026 | BBQ brands | 4.4K | 7% | 4 |
| Jun 2026 | BBQ brands | 4.4K | 6.7% | 4 |
| Jul 2026 | BBQ brands | 3.6K | 5.5% | 5 |
| Aug 2026 | BBQ brands | 3.6K | 3.9% | 5 |
| Sep 2026 | BBQ brands | 2.4K | 2.2% | 8 |

## How are Ozpig’s branded searches counted?

Brandwave collects information about searches that people make online using Ozpig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ozpig”

## Which BBQ brands compete with Ozpig?

- [Weber](/demand/au/brands/weber)
- [Beefeater](/demand/au/brands/beefeater)
- [Jumbuck](/demand/au/brands/jumbuck)
- [Matador](/demand/au/brands/matador)
- [Everdure](/demand/au/brands/everdure): Head-to-head: /demand/au/compare/everdure-vs-ozpig
- [Traeger](/demand/au/brands/traeger): Head-to-head: /demand/au/compare/ozpig-vs-traeger
- [Gasmate](/demand/au/brands/gasmate): Head-to-head: /demand/au/compare/gasmate-vs-ozpig
- [Ziegler & Brown](/demand/au/brands/ziegler-and-brown): Head-to-head: /demand/au/compare/ozpig-vs-ziegler-and-brown
- [Napoleon](/demand/au/brands/napoleon): Head-to-head: /demand/au/compare/napoleon-vs-ozpig
- [Masport](/demand/au/brands/masport)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ozpig: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ozpig

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ozpig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.