--- title: "OWNA: search popularity in Australia" description: "OWNA is management software for childcare centres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/owna" publisher: "Brandwave" --- # OWNA: search popularity in Australia OWNA is management software for childcare centres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OWNA - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among childcare software**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Childcare software | 2 | 8.8% | 27.8K | - [Childcare software](/demand/au/categories/au-childcare-software) ## Top childcare software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. OWNA is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OWNA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xplor Education | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Storypark | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HubHello | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kidsoft | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindyhub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about childcare software - Asked ChatGPT "Which childcare management software should my centre use in Australia?": 1. OWNA, 2. Xplor Education, 3. Storypark - Asked ChatGPT "What are the best childcare software platforms in Australia?": 1. Storypark, 2. OWNA, 3. Xplor Education, 4. HubHello, 5. Kidsoft - Asked ChatGPT "What's the best childcare software in Australia for a small long day care centre?": 1. OWNA, 2. Xplor Education, 3. HubHello - Searched Google, AI Overview "childcare app": 1. OWNA - Searched Google, AI Overview "childcare management software": 1. Xplor Education, 2. OWNA, 3. Kidsoft Not named in any answer: Kindyhub. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for OWNA changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OWNA in Australia fell from 34K to 27.8K. - Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia peaked at 10.2% in November 2025 and was lowest at 7.3% in December 2025. ## How did search popularity change for Australia childcare software in September 2026? - In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%. - In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%. - In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%. - In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%. - Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Childcare software | 34K | 8.8% | 2 | | Nov 2025 | Childcare software | 33.7K | 10.2% | 2 | | Dec 2025 | Childcare software | 22.6K | 7.3% | 2 | | Jan 2026 | Childcare software | 28K | 8.6% | 2 | | Feb 2026 | Childcare software | 34K | 8.8% | 2 | | Mar 2026 | Childcare software | 33.8K | 8.8% | 2 | | Apr 2026 | Childcare software | 27.7K | 8.8% | 2 | | May 2026 | Childcare software | 27.8K | 7.5% | 2 | | Jun 2026 | Childcare software | 27.8K | 7.4% | 2 | | Jul 2026 | Childcare software | 27.7K | 7.4% | 2 | | Aug 2026 | Childcare software | 27.8K | 7.5% | 2 | | Sep 2026 | Childcare software | 27.8K | 8.8% | 2 | ## How are OWNA’s branded searches counted? Brandwave collects information about searches that people make online using OWNA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “owna” - “owna app” ## Which childcare software compete with OWNA? - [Storypark](/demand/au/brands/storypark): Head-to-head: /demand/au/compare/owna-vs-storypark - [HubHello](/demand/au/brands/hubhello): Head-to-head: /demand/au/compare/hubhello-vs-owna - [Kidsoft](/demand/au/brands/kidsoft): Head-to-head: /demand/au/compare/kidsoft-vs-owna - [Xplor Education](/demand/au/brands/xplor-education): Head-to-head: /demand/au/compare/owna-vs-xplor-education - [Kindyhub](/demand/au/brands/kindyhub): Head-to-head: /demand/au/compare/kindyhub-vs-owna ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OWNA: search popularity in Australia". https://gobrandwave.com/demand/au/brands/owna This page is also available as HTML at https://gobrandwave.com/demand/au/brands/owna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.