--- title: "Outland Denim: search popularity in Australia" description: "Outland Denim is an Australian jeans label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/outland-denim" publisher: "Brandwave" --- # Outland Denim: search popularity in Australia Outland Denim is an Australian jeans label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outland Denim - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among denim brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Denim brands | 11 | 1.1% | 1.3K | - [Denim brands](/demand/au/categories/au-denim-brands) ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outland Denim was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outland Denim is the ninth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Wrangler | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Neuw | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nobody Denim | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Abrand | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rolla's | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nudie Jeans | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Outland Denim | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jeanswest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr Denim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which jeans brand should I buy in Australia?": 1. Levi's, 2. Wrangler, 3. Neuw, 4. Rolla's - Asked ChatGPT "What are the best denim brands in Australia?": 1. Nobody Denim, 2. Neuw, 3. Abrand, 4. Ksubi, 5. Rolla's, 6. Levi's, 7. Outland Denim - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's, 3. Nudie Jeans - Searched Google, AI Overview "jeans": named none of the brands we track - Searched Google, AI Overview "womens jeans": 1. Nobody Denim Not named in any answer: Jeanswest, Lee and Dr Denim. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Outland Denim changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Outland Denim in Australia fell from 1.9K to 1.3K. - Across the 12 months ending September 2026, Outland Denim’s share of searches among denim brands in Australia held steady, from 1.6% to 1.1%. ## How did search popularity change for Australia denim brands in September 2026? - In September 2026, Ksubi gained share of searches among denim brands in Australia, from 8.6% to 10.2%. - In September 2026, Abrand gained share of searches among denim brands in Australia, from 7% to 8.4%. - In September 2026, Wrangler lost share of searches among denim brands in Australia, from 7% to 5.6%. - In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%. - Neuw’s share of searches among denim brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026. - In September 2026, Nobody Denim rose from 9th to 8th among denim brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Denim brands | 1.9K | 1.6% | 11 | | Nov 2025 | Denim brands | 1.9K | 1.2% | 12 | | Dec 2025 | Denim brands | 1.3K | 1% | 12 | | Jan 2026 | Denim brands | 1.3K | 1.1% | 11 | | Feb 2026 | Denim brands | 1.6K | 1.6% | 11 | | Mar 2026 | Denim brands | 1.9K | 1.4% | 11 | | Apr 2026 | Denim brands | 1.6K | 1.1% | 12 | | May 2026 | Denim brands | 1.9K | 1.1% | 12 | | Jun 2026 | Denim brands | 1.6K | 1% | 12 | | Jul 2026 | Denim brands | 1.6K | 1.1% | 11 | | Aug 2026 | Denim brands | 1.9K | 1.3% | 11 | | Sep 2026 | Denim brands | 1.3K | 1.1% | 11 | ## How are Outland Denim’s branded searches counted? Brandwave collects information about searches that people make online using Outland Denim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outland denim” ## Which denim brands compete with Outland Denim? - [Levi's](/demand/au/brands/levis) - [Jeanswest](/demand/au/brands/jeanswest) - [Nudie Jeans](/demand/au/brands/nudie-jeans) - [Ksubi](/demand/au/brands/ksubi) - [Abrand](/demand/au/brands/abrand) - [Rolla's](/demand/au/brands/rollas) - [Wrangler](/demand/au/brands/wrangler): Head-to-head: /demand/au/compare/outland-denim-vs-wrangler - [Nobody Denim](/demand/au/brands/nobody-denim): Head-to-head: /demand/au/compare/nobody-denim-vs-outland-denim - [Lee](/demand/au/brands/lee-jeans): Head-to-head: /demand/au/compare/lee-jeans-vs-outland-denim - [Neuw](/demand/au/brands/neuw): Head-to-head: /demand/au/compare/neuw-vs-outland-denim - [Dr Denim](/demand/au/brands/dr-denim): Head-to-head: /demand/au/compare/dr-denim-vs-outland-denim ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Outland Denim: search popularity in Australia". https://gobrandwave.com/demand/au/brands/outland-denim This page is also available as HTML at https://gobrandwave.com/demand/au/brands/outland-denim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.