--- title: "Oura: search popularity in Australia" description: "Oura offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/oura" publisher: "Brandwave" --- # Oura: search popularity in Australia Oura offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oura - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among smartwatch and fitness tracker brands**: 22.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartwatch and fitness tracker brands | 2 | 22.2% | 135K | | Smart ring brands | 1 | 85% | 135K | - [Smartwatch and fitness tracker brands](/demand/au/categories/au-smartwatch-brands) - [Smart ring brands](/demand/au/categories/au-smart-ring-brands) ## Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oura did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Watch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung Galaxy Watch | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Fitbit | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Amazfit | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Oura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch and fitness tracker brands - Asked ChatGPT "What's the best smartwatch in Australia?": 1. Apple Watch, 2. Garmin, 3. Samsung Galaxy Watch, 4. Fitbit - Asked ChatGPT "Which fitness tracker should I buy?": 1. Fitbit, 2. Garmin - Asked ChatGPT "Which smartwatch is best for running?": 1. Garmin, 2. Apple Watch - Searched Google, AI Overview "smartwatch": 1. Garmin, 2. Apple Watch, 3. Samsung Galaxy Watch - Searched Google, AI Overview "best smartwatch": 1. Apple Watch, 2. Samsung Galaxy Watch, 3. Garmin, 4. Amazfit Not named in any answer: Oura, WHOOP, COROS, Huawei and Polar. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Oura changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oura in Australia rose from 60.5K to 135K. - Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in Australia increased from 12.3% to 22.2%. - Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 25.4% in July 2026 and was lowest at 12.3% in October 2025. - Across the 12 months ending September 2026, Oura rose from 3rd to 2nd among smartwatch and fitness tracker brands in Australia. - Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia increased from 78% to 85%. - Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia peaked at 86.9% in August 2026 and was lowest at 76.9% in November 2025. ## How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026? - In September 2026, Apple Watch gained share of searches among smartwatch and fitness tracker brands in Australia, from 36.7% to 40.5%. - In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%. - In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in Australia, from 24.6% to 22.2%. - In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%. - In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch and fitness tracker brands in Australia, from 6.7% to 6.1%. - Estimated monthly branded searches for WHOOP in Australia rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026. ## How did search popularity change for Australia smart ring brands in September 2026? - In September 2026, RingConn gained share of searches among smart ring brands in Australia, from 6.4% to 7.6%. - In September 2026, Ultrahuman gained share of searches among smart ring brands in Australia, from 5.2% to 6.2%. - In September 2026, Oura lost share of searches among smart ring brands in Australia, from 86.9% to 85%. - Estimated monthly branded searches for Samsung Galaxy Ring in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartwatch and fitness tracker brands | 60.5K | 12.3% | 3 | | Nov 2025 | Smartwatch and fitness tracker brands | 110K | 14.9% | 3 | | Dec 2025 | Smartwatch and fitness tracker brands | 135K | 17.8% | 2 | | Jan 2026 | Smartwatch and fitness tracker brands | 110K | 18.6% | 2 | | Feb 2026 | Smartwatch and fitness tracker brands | 74K | 16.4% | 3 | | Mar 2026 | Smartwatch and fitness tracker brands | 90.5K | 19.3% | 2 | | Apr 2026 | Smartwatch and fitness tracker brands | 110K | 22.5% | 2 | | May 2026 | Smartwatch and fitness tracker brands | 110K | 21.3% | 2 | | Jun 2026 | Smartwatch and fitness tracker brands | 135K | 25.2% | 2 | | Jul 2026 | Smartwatch and fitness tracker brands | 135K | 25.4% | 2 | | Aug 2026 | Smartwatch and fitness tracker brands | 165K | 24.6% | 2 | | Sep 2026 | Smartwatch and fitness tracker brands | 135K | 22.2% | 2 | | Oct 2025 | Smart ring brands | 60.5K | 78% | 1 | | Nov 2025 | Smart ring brands | 110K | 76.9% | 1 | | Dec 2025 | Smart ring brands | 135K | 78.4% | 1 | | Jan 2026 | Smart ring brands | 110K | 78.7% | 1 | | Feb 2026 | Smart ring brands | 74K | 78.8% | 1 | | Mar 2026 | Smart ring brands | 90.5K | 78.7% | 1 | | Apr 2026 | Smart ring brands | 110K | 82.2% | 1 | | May 2026 | Smart ring brands | 110K | 79% | 1 | | Jun 2026 | Smart ring brands | 135K | 80.3% | 1 | | Jul 2026 | Smart ring brands | 135K | 84.1% | 1 | | Aug 2026 | Smart ring brands | 165K | 86.9% | 1 | | Sep 2026 | Smart ring brands | 135K | 85% | 1 | ## How are Oura’s branded searches counted? Brandwave collects information about searches that people make online using Oura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oura ring” ## Which smartwatch and fitness tracker brands compete with Oura? - [Apple Watch](/demand/au/brands/apple-watch): Head-to-head: /demand/au/compare/apple-watch-vs-oura - [Garmin](/demand/au/brands/garmin): Head-to-head: /demand/au/compare/garmin-vs-oura - [Fitbit](/demand/au/brands/fitbit): Head-to-head: /demand/au/compare/fitbit-vs-oura - [Samsung Galaxy Watch](/demand/au/brands/samsung-galaxy-watch): Head-to-head: /demand/au/compare/oura-vs-samsung-galaxy-watch - [WHOOP](/demand/au/brands/whoop): Head-to-head: /demand/au/compare/oura-vs-whoop - [Amazfit](/demand/au/brands/amazfit) - [COROS](/demand/au/brands/coros) - [Huawei](/demand/au/brands/huawei) - [Polar](/demand/au/brands/polar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oura: search popularity in Australia". https://gobrandwave.com/demand/au/brands/oura This page is also available as HTML at https://gobrandwave.com/demand/au/brands/oura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.