--- title: "Oral-B: search popularity in Australia" description: "Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/oral-b" publisher: "Brandwave" --- # Oral-B: search popularity in Australia Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oral-B - **Owned by**: Procter & Gamble - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among oral care brands**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Oral care brands | 7 | 7.7% | 6.6K | - [Oral care brands](/demand/au/categories/au-oral-care-brands) ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oral-B is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Colgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips Sonicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sensodyne | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hismile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piksters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Curaprox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use in Australia?": 1. Colgate, 2. Sensodyne - Asked ChatGPT "What are the best oral care brands in Australia?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Listerine - Asked ChatGPT "What's the best electric toothbrush?": 1. Oral-B, 2. Philips Sonicare - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Oral-B, 3. Sensodyne - Searched Google, AI Overview "electric toothbrush": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Hismile, Piksters, Macleans, Waterpik and Curaprox. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Oral-B changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oral-B in Australia rose from 5.4K to 6.6K. - Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in Australia increased from 6.7% to 7.7%. - Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in Australia peaked at 8.8% in June 2026 and was lowest at 6.1% in November 2025. - Across the 12 months ending September 2026, Oral-B rose from 8th to 7th among oral care brands in Australia. ## How did search popularity change for Australia oral care brands in September 2026? - In September 2026, Hismile gained share of searches among oral care brands in Australia, from 17.3% to 21.1%. - In September 2026, Sensodyne lost share of searches among oral care brands in Australia, from 11.6% to 9.5%. - In September 2026, Colgate lost share of searches among oral care brands in Australia, from 7.7% to 6.3%. - Oral-B’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 8.8% to 7.7% in September 2026. - Philips Sonicare’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 5.8% to 5.1% in September 2026. - In September 2026, Listerine rose from 7th to 6th among oral care brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Oral care brands | 5.4K | 6.7% | 8 | | Nov 2025 | Oral care brands | 6.6K | 6.1% | 5 | | Dec 2025 | Oral care brands | 5.4K | 7.1% | 6 | | Jan 2026 | Oral care brands | 5.4K | 6.8% | 7 | | Feb 2026 | Oral care brands | 4.4K | 6.3% | 8 | | Mar 2026 | Oral care brands | 5.4K | 6.8% | 8 | | Apr 2026 | Oral care brands | 5.4K | 7.1% | 8 | | May 2026 | Oral care brands | 5.4K | 7.3% | 8 | | Jun 2026 | Oral care brands | 6.6K | 8.8% | 5 | | Jul 2026 | Oral care brands | 6.6K | 7.8% | 6 | | Aug 2026 | Oral care brands | 6.6K | 7.7% | 8 | | Sep 2026 | Oral care brands | 6.6K | 7.7% | 7 | ## How are Oral-B’s branded searches counted? Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oral b” ## Which oral care brands compete with Oral-B? - [Hismile](/demand/au/brands/hismile) - [Piksters](/demand/au/brands/piksters) - [Macleans](/demand/au/brands/macleans) - [Waterpik](/demand/au/brands/waterpik): Head-to-head: /demand/au/compare/oral-b-vs-waterpik - [Sensodyne](/demand/au/brands/sensodyne): Head-to-head: /demand/au/compare/oral-b-vs-sensodyne - [Listerine](/demand/au/brands/listerine): Head-to-head: /demand/au/compare/listerine-vs-oral-b - [Colgate](/demand/au/brands/colgate): Head-to-head: /demand/au/compare/colgate-vs-oral-b - [Philips Sonicare](/demand/au/brands/philips-sonicare): Head-to-head: /demand/au/compare/oral-b-vs-philips-sonicare - [Curaprox](/demand/au/brands/curaprox) ## Who owns Oral-B? Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Gillette, Head & Shoulders, Old Spice, Pampers and Pantene, owned by the same company, in Australia. - [Procter & Gamble](/demand/au/companies/procter-and-gamble): Owns 17 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Oral-B? Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Gillette, Head & Shoulders, Old Spice, Pampers and Pantene, owned by the same company, in Australia. ## Cite this page Brandwave. "Oral-B: search popularity in Australia". https://gobrandwave.com/demand/au/brands/oral-b This page is also available as HTML at https://gobrandwave.com/demand/au/brands/oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.