--- title: "Optimum: search popularity in Australia" description: "Optimum is a Mars pet food brand sold in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/optimum-pet" publisher: "Brandwave" --- # Optimum: search popularity in Australia Optimum is a Mars pet food brand sold in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optimum - **Owned by**: Mars - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cat food brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat food brands | 8 | 3.4% | 1.9K | - [Cat food brands](/demand/au/categories/au-cat-food-brands) ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optimum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Feline Natural | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Black Hawk | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advance | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Felix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Dine | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Applaws | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Feline Natural, 5. Black Hawk - Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance - Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws - Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. Feline Natural, 8. ZIWI Peak, 9. Hill's - Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Feline Natural, 5. Fancy Feast Not named in any answer: Optimum. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Optimum changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Optimum in Australia held steady at 1.9K. - Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia decreased from 4.3% to 3.4%. - Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia peaked at 4.3% in October 2025 and was lowest at 2.8% in June 2026. - Across the 12 months ending September 2026, Optimum fell from 7th to 8th among cat food brands in Australia. ## How did search popularity change for Australia cat food brands in September 2026? - In September 2026, Felix gained share of searches among cat food brands in Australia, from 23.2% to 26.2%. - In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%. - In September 2026, Applaws gained share of searches among cat food brands in Australia, from 10% to 10.6%. - In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.7% to 14.5%. - In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.6% to 14.3%. - In September 2026, Dine lost share of searches among cat food brands in Australia, from 12.7% to 11.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat food brands | 1.9K | 4.3% | 7 | | Nov 2025 | Cat food brands | 1.6K | 3.5% | 8 | | Dec 2025 | Cat food brands | 1.3K | 2.9% | 8 | | Jan 2026 | Cat food brands | 1.6K | 3.1% | 8 | | Feb 2026 | Cat food brands | 1.3K | 2.9% | 9 | | Mar 2026 | Cat food brands | 1.6K | 3% | 9 | | Apr 2026 | Cat food brands | 1.6K | 3.2% | 8 | | May 2026 | Cat food brands | 1.6K | 3.1% | 8 | | Jun 2026 | Cat food brands | 1.6K | 2.8% | 8 | | Jul 2026 | Cat food brands | 1.6K | 3% | 8 | | Aug 2026 | Cat food brands | 1.9K | 3.6% | 8 | | Sep 2026 | Cat food brands | 1.9K | 3.4% | 8 | ## How are Optimum’s branded searches counted? Brandwave collects information about searches that people make online using Optimum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optimum cat food” ## Which cat food brands compete with Optimum? - [Felix](/demand/au/brands/felix-cat-food) - [Whiskas](/demand/au/brands/whiskas) - [Royal Canin](/demand/au/brands/royal-canin) - [Dine](/demand/au/brands/dine-cat-food) - [Applaws](/demand/au/brands/applaws): Head-to-head: /demand/au/compare/applaws-vs-optimum-pet - [Fancy Feast](/demand/au/brands/fancy-feast): Head-to-head: /demand/au/compare/fancy-feast-vs-optimum-pet - [ZIWI Peak](/demand/au/brands/ziwi-peak): Head-to-head: /demand/au/compare/optimum-pet-vs-ziwi-peak - [Hill's](/demand/au/brands/hills): Head-to-head: /demand/au/compare/hills-vs-optimum-pet - [Black Hawk](/demand/au/brands/black-hawk): Head-to-head: /demand/au/compare/black-hawk-vs-optimum-pet - [Advance](/demand/au/brands/advance-pet) - [Feline Natural](/demand/au/brands/feline-natural) ## Who owns Optimum? Optimum is owned by Mars. Brandwave also tracks Airwaves, Catsan, Dine, Eclipse, Extra, Hubba Bubba, Juicy Fruit, Pedigree, Royal Canin, Starburst and Whiskas, owned by the same company, in Australia. - [Mars](/demand/au/companies/mars): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Optimum? Optimum is owned by Mars. Brandwave also tracks Airwaves, Catsan, Dine, Eclipse, Extra, Hubba Bubba, Juicy Fruit, Pedigree, Royal Canin, Starburst and Whiskas, owned by the same company, in Australia. ## Cite this page Brandwave. "Optimum: search popularity in Australia". https://gobrandwave.com/demand/au/brands/optimum-pet This page is also available as HTML at https://gobrandwave.com/demand/au/brands/optimum-pet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.