--- title: "Optimum Nutrition: search popularity in Australia" description: "Optimum Nutrition is a sports nutrition brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/optimum-nutrition" publisher: "Brandwave" --- # Optimum Nutrition: search popularity in Australia Optimum Nutrition is a sports nutrition brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optimum Nutrition - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among protein powder brands**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Protein powder brands | 6 | 3.6% | 9.9K | - [Protein powder brands](/demand/au/categories/au-protein-powder-brands) ## Top protein powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Optimum Nutrition was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Optimum Nutrition is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulk Nutrients | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Optimum Nutrition | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | True Protein | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Muscle Nation | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Macro Mike | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Myprotein | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EHP Labs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about protein powder brands - Asked ChatGPT "Which protein powder brand should I buy in Australia?": 1. Bulk Nutrients, 2. Optimum Nutrition, 3. True Protein - Asked ChatGPT "What are the best protein powder brands in Australia?": 1. Bulk Nutrients, 2. True Protein, 3. Optimum Nutrition, 4. Muscle Nation, 5. Macro Mike - Asked ChatGPT "What's the best value protein powder in Australia?": 1. Bulk Nutrients - Searched Google, AI Overview "best protein powder": 1. Optimum Nutrition, 2. Bulk Nutrients, 3. True Protein Not named in any answer: Myprotein and EHP Labs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Optimum Nutrition changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Optimum Nutrition in Australia held steady at 9.9K. - Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among protein powder brands in Australia peaked at 4.7% in July 2026 and was lowest at 1.8% in November 2025. - Across the 12 months ending September 2026, Optimum Nutrition rose from 7th to 6th among protein powder brands in Australia. ## How did search popularity change for Australia protein powder brands in September 2026? - In September 2026, Macro Mike gained share of searches among protein powder brands in Australia, from 8.4% to 9.9%. - In September 2026, Optimum Nutrition gained share of searches among protein powder brands in Australia, from 3.1% to 3.6%. - In September 2026, Muscle Nation lost share of searches among protein powder brands in Australia, from 41.6% to 40.3%. - In September 2026, Bulk Nutrients lost share of searches among protein powder brands in Australia, from 27.9% to 27.1%. - Estimated monthly branded searches for EHP Labs in Australia fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. - Estimated monthly branded searches for Myprotein in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Protein powder brands | 9.9K | 3.7% | 7 | | Nov 2025 | Protein powder brands | 9.9K | 1.8% | 7 | | Dec 2025 | Protein powder brands | 6.6K | 2.8% | 7 | | Jan 2026 | Protein powder brands | 9.9K | 3.5% | 7 | | Feb 2026 | Protein powder brands | 9.9K | 3.8% | 7 | | Mar 2026 | Protein powder brands | 12.1K | 3.7% | 6 | | Apr 2026 | Protein powder brands | 9.9K | 3.6% | 6 | | May 2026 | Protein powder brands | 9.9K | 3.8% | 6 | | Jun 2026 | Protein powder brands | 9.9K | 2.9% | 7 | | Jul 2026 | Protein powder brands | 12.1K | 4.7% | 6 | | Aug 2026 | Protein powder brands | 9.9K | 3.1% | 6 | | Sep 2026 | Protein powder brands | 9.9K | 3.6% | 6 | ## How are Optimum Nutrition’s branded searches counted? Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optimum nutrition” ## Which protein powder brands compete with Optimum Nutrition? - [Muscle Nation](/demand/au/brands/muscle-nation) - [Bulk Nutrients](/demand/au/brands/bulk-nutrients): Head-to-head: /demand/au/compare/bulk-nutrients-vs-optimum-nutrition - [True Protein](/demand/au/brands/true-protein): Head-to-head: /demand/au/compare/optimum-nutrition-vs-true-protein - [Macro Mike](/demand/au/brands/macro-mike): Head-to-head: /demand/au/compare/macro-mike-vs-optimum-nutrition - [Myprotein](/demand/au/brands/myprotein): Head-to-head: /demand/au/compare/myprotein-vs-optimum-nutrition - [EHP Labs](/demand/au/brands/ehp-labs): Head-to-head: /demand/au/compare/ehp-labs-vs-optimum-nutrition ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Optimum Nutrition: search popularity in Australia". https://gobrandwave.com/demand/au/brands/optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/au/brands/optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.