---
title: "OPSM: search popularity in Australia"
description: "OPSM is a chain of optometrists selling eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/opsm"
publisher: "Brandwave"
---

# OPSM: search popularity in Australia

OPSM is a chain of optometrists selling eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OPSM
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among optometrists**: 18.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Optometrists | 2 | 18.6% | 74K |

- [Optometrists](/demand/au/categories/au-optometrists)

## Top optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, OPSM was mentioned in one out of three: in one of the three ChatGPT answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Specsavers | 3 of 3 | 3 of 3 |
| OPSM | 1 of 3 | 1 of 3 |
| Bupa Optical | 0 of 3 | 0 of 3 |
| Laubman & Pank | 1 of 3 | 1 of 3 |

## Every AI answer about optometrists

- Asked ChatGPT "Which optometrist should I go to in Australia?": 1. Specsavers
- Asked ChatGPT "What are the best optometrist chains in Australia?": 1. Specsavers, 2. OPSM, 3. Laubman & Pank
- Asked ChatGPT "What's the cheapest place for glasses and an eye test in Australia?": 1. Specsavers

Not named in any answer: Bupa Optical.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for OPSM changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for OPSM in Australia fell from 90.5K to 74K.
- Across the 12 months ending September 2026, OPSM’s share of searches among optometrists in Australia peaked at 18.6% in October 2025 and was lowest at 15.9% in March 2026.

## How did search popularity change for Australia optometrists in September 2026?

- In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%.
- In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%.
- In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optometrists | 90.5K | 18.6% | 2 |
| Nov 2025 | Optometrists | 110K | 18.5% | 2 |
| Dec 2025 | Optometrists | 90.5K | 18.4% | 2 |
| Jan 2026 | Optometrists | 90.5K | 18.5% | 2 |
| Feb 2026 | Optometrists | 74K | 18.5% | 2 |
| Mar 2026 | Optometrists | 74K | 15.9% | 2 |
| Apr 2026 | Optometrists | 74K | 18.6% | 2 |
| May 2026 | Optometrists | 74K | 18.6% | 2 |
| Jun 2026 | Optometrists | 74K | 18.6% | 2 |
| Jul 2026 | Optometrists | 74K | 18.6% | 2 |
| Aug 2026 | Optometrists | 74K | 16% | 2 |
| Sep 2026 | Optometrists | 74K | 18.6% | 2 |

## How are OPSM’s branded searches counted?

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “opsm”

## Which optometrists compete with OPSM?

- [Specsavers](/demand/au/brands/specsavers): Head-to-head: /demand/au/compare/opsm-vs-specsavers
- [Bupa Optical](/demand/au/brands/bupa-optical): Head-to-head: /demand/au/compare/bupa-optical-vs-opsm
- [Laubman & Pank](/demand/au/brands/laubman-and-pank): Head-to-head: /demand/au/compare/laubman-and-pank-vs-opsm

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OPSM: search popularity in Australia". https://gobrandwave.com/demand/au/brands/opsm

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/opsm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.