--- title: "Opposite Lock: search popularity in Australia" description: "Opposite Lock is a chain of 4WD accessory stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/opposite-lock" publisher: "Brandwave" --- # Opposite Lock: search popularity in Australia Opposite Lock is a chain of 4WD accessory stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Opposite Lock - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among 4WD accessory brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | 4WD accessory brands | 8 | 1.3% | 4.4K | - [4WD accessory brands](/demand/au/categories/au-4wd-accessory-brands) ## Top 4WD accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Opposite Lock did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ARB | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TJM | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ironman 4x4 | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Rhino-Rack | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | REDARC | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Offroad Animal | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | 4WD Supacentre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Opposite Lock | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about 4WD accessory brands - Asked ChatGPT "Which brand should I buy 4WD accessories from in Australia?": 1. ARB, 2. TJM, 3. Ironman 4x4, 4. Rhino-Rack, 5. REDARC - Asked ChatGPT "What are the best 4WD accessory brands in Australia?": 1. ARB, 2. TJM, 3. Ironman 4x4, 4. REDARC, 5. Rhino-Rack, 6. Offroad Animal - Asked ChatGPT "Which brand makes the best bull bars in Australia?": 1. ARB, 2. TJM, 3. Ironman 4x4, 4. Offroad Animal - Searched Google, AI Overview "bull bar": 1. ARB, 2. Ironman 4x4, 3. TJM Not named in any answer: 4WD Supacentre and Opposite Lock. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Opposite Lock changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Opposite Lock in Australia fell from 5.4K to 4.4K. - Across the 12 months ending September 2026, Opposite Lock’s share of searches among 4WD accessory brands in Australia held steady, from 1.5% to 1.3%. ## How did search popularity change for Australia 4WD accessory brands in September 2026? - In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches. - In September 2026, 4WD Supacentre gained share of searches among 4WD accessory brands in Australia, from 62.2% to 67.7%. - In September 2026, ARB lost share of searches among 4WD accessory brands in Australia, from 12.9% to 9.9%. - In September 2026, Offroad Animal lost share of searches among 4WD accessory brands in Australia, from 4.7% to 3%. - In September 2026, TJM lost share of searches among 4WD accessory brands in Australia, from 3.8% to 3%. - REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 4WD accessory brands | 5.4K | 1.5% | 8 | | Nov 2025 | 4WD accessory brands | 5.4K | 1.3% | 8 | | Dec 2025 | 4WD accessory brands | 4.4K | 0.97% | 8 | | Jan 2026 | 4WD accessory brands | 5.4K | 1.5% | 8 | | Feb 2026 | 4WD accessory brands | 5.4K | 1.8% | 8 | | Mar 2026 | 4WD accessory brands | 5.4K | 1.7% | 8 | | Apr 2026 | 4WD accessory brands | 4.4K | 1.5% | 8 | | May 2026 | 4WD accessory brands | 4.4K | 1.5% | 8 | | Jun 2026 | 4WD accessory brands | 5.4K | 1.8% | 8 | | Jul 2026 | 4WD accessory brands | 5.4K | 1.9% | 8 | | Aug 2026 | 4WD accessory brands | 5.4K | 1.7% | 8 | | Sep 2026 | 4WD accessory brands | 4.4K | 1.3% | 8 | ## How are Opposite Lock’s branded searches counted? Brandwave collects information about searches that people make online using Opposite Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “opposite lock” ## Which 4WD accessory brands compete with Opposite Lock? - [4WD Supacentre](/demand/au/brands/4wd-supacentre) - [ARB](/demand/au/brands/arb) - [Rhino-Rack](/demand/au/brands/rhino-rack): Head-to-head: /demand/au/compare/opposite-lock-vs-rhino-rack - [Ironman 4x4](/demand/au/brands/ironman-4x4): Head-to-head: /demand/au/compare/ironman-4x4-vs-opposite-lock - [Offroad Animal](/demand/au/brands/offroad-animal): Head-to-head: /demand/au/compare/offroad-animal-vs-opposite-lock - [REDARC](/demand/au/brands/redarc): Head-to-head: /demand/au/compare/opposite-lock-vs-redarc - [TJM](/demand/au/brands/tjm): Head-to-head: /demand/au/compare/opposite-lock-vs-tjm ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Opposite Lock: search popularity in Australia". https://gobrandwave.com/demand/au/brands/opposite-lock This page is also available as HTML at https://gobrandwave.com/demand/au/brands/opposite-lock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.