--- title: "Oporto: search popularity in Australia" description: "Oporto is a fast food chain serving flame-grilled chicken and burgers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/oporto" publisher: "Brandwave" --- # Oporto: search popularity in Australia Oporto is a fast food chain serving flame-grilled chicken and burgers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oporto - **Owned by**: Craveable Brands - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among chicken chains**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chicken chains | 5 | 10.6% | 165K | - [Chicken chains](/demand/au/categories/au-chicken-chains) ## Top chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Oporto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Oporto is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Rooster | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KFC | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Oporto | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | El Jannah | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Chicken Treat | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about chicken chains - Asked ChatGPT "Which chicken chain has the best chicken in Australia?": 1. Red Rooster, 2. KFC, 3. Nando's, 4. Oporto - Asked ChatGPT "What are the best chicken chains in Australia?": 1. Red Rooster, 2. Nando's, 3. KFC, 4. Oporto, 5. El Jannah, 6. Chicken Treat - Asked ChatGPT "Where can I get good fast food chicken in Australia?": 1. Red Rooster, 2. KFC, 3. Oporto, 4. El Jannah - Searched Google, AI Overview "fried chicken": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Oporto changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oporto in Australia held steady at 165K. - Across the 12 months ending September 2026, Oporto’s share of searches among chicken chains in Australia increased from 9.5% to 10.6%. - Across the 12 months ending September 2026, Oporto’s share of searches among chicken chains in Australia peaked at 10.6% in September 2026 and was lowest at 7.1% in May 2026. ## How did search popularity change for Australia chicken chains in September 2026? - In September 2026, KFC gained share of searches among chicken chains in Australia, from 45.5% to 53%. - In September 2026, Oporto gained share of searches among chicken chains in Australia, from 9.1% to 10.6%. - In September 2026, Red Rooster lost share of searches among chicken chains in Australia, from 20.3% to 13%. - In September 2026, Chicken Treat lost share of searches among chicken chains in Australia, from 2.7% to 2.1%. - In September 2026, El Jannah lost share of searches among chicken chains in Australia, from 11.2% to 10.6%. - In September 2026, Nando's lost share of searches among chicken chains in Australia, from 11.2% to 10.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chicken chains | 165K | 9.5% | 5 | | Nov 2025 | Chicken chains | 165K | 8.6% | 5 | | Dec 2025 | Chicken chains | 165K | 8.4% | 5 | | Jan 2026 | Chicken chains | 165K | 9.8% | 5 | | Feb 2026 | Chicken chains | 135K | 8.6% | 5 | | Mar 2026 | Chicken chains | 135K | 8.2% | 5 | | Apr 2026 | Chicken chains | 135K | 8.6% | 5 | | May 2026 | Chicken chains | 110K | 7.1% | 5 | | Jun 2026 | Chicken chains | 135K | 8.6% | 5 | | Jul 2026 | Chicken chains | 135K | 8.3% | 5 | | Aug 2026 | Chicken chains | 135K | 9.1% | 5 | | Sep 2026 | Chicken chains | 165K | 10.6% | 5 | ## How are Oporto’s branded searches counted? Brandwave collects information about searches that people make online using Oporto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oporto” ## Which chicken chains compete with Oporto? - [KFC](/demand/au/brands/kfc): Head-to-head: /demand/au/compare/kfc-vs-oporto - [Red Rooster](/demand/au/brands/red-rooster): Head-to-head: /demand/au/compare/oporto-vs-red-rooster - [El Jannah](/demand/au/brands/el-jannah): Head-to-head: /demand/au/compare/el-jannah-vs-oporto - [Nando's](/demand/au/brands/nandos): Head-to-head: /demand/au/compare/nandos-vs-oporto - [Chicken Treat](/demand/au/brands/chicken-treat): Head-to-head: /demand/au/compare/chicken-treat-vs-oporto ## Who owns Oporto? Oporto is owned by Craveable Brands. Brandwave also tracks Red Rooster and Chicken Treat, owned by the same company, in Australia. - [Craveable Brands](/demand/au/companies/craveable-brands): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Oporto? Oporto is owned by Craveable Brands. Brandwave also tracks Red Rooster and Chicken Treat, owned by the same company, in Australia. ## Cite this page Brandwave. "Oporto: search popularity in Australia". https://gobrandwave.com/demand/au/brands/oporto This page is also available as HTML at https://gobrandwave.com/demand/au/brands/oporto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.