--- title: "Opalescence: search popularity in Australia" description: "Opalescence makes teeth whitening gel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/opalescence" publisher: "Brandwave" --- # Opalescence: search popularity in Australia Opalescence makes teeth whitening gel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Opalescence - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among teeth whitening brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Teeth whitening brands | 4 | 4.1% | 1.3K | - [Teeth whitening brands](/demand/au/categories/au-teeth-whitening-brands) ## Top teeth whitening brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Opalescence did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hismile | 2 of 3 | 0 of 2 | 2 of 5 | | Colgate Optic White | 1 of 3 | 0 of 2 | 1 of 5 | | White Glo | 1 of 3 | 0 of 2 | 1 of 5 | | Opalescence | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening brands - Asked ChatGPT "Which teeth whitening product should I use at home in Australia?": named none of the brands we track - Asked ChatGPT "What are the best teeth whitening brands in Australia?": 1. Hismile, 2. Colgate Optic White, 3. White Glo - Asked ChatGPT "What are the best teeth whitening strips for sensitive teeth?": 1. Hismile - Searched Google, AI Overview "teeth whitening": named none of the brands we track - Searched Google, AI Overview "teeth whitening strips": named none of the brands we track Not named in any answer: Opalescence. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Opalescence changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Opalescence in Australia rose from 1K to 1.3K. - Across the 12 months ending September 2026, Opalescence’s share of searches among teeth whitening brands in Australia increased from 3.3% to 4.1%. - Across the 12 months ending September 2026, Opalescence’s share of searches among teeth whitening brands in Australia peaked at 4.7% in July 2026 and was lowest at 1.8% in November 2025. ## How did search popularity change for Australia teeth whitening brands in September 2026? - In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches. - In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%. - Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Teeth whitening brands | 1K | 3.3% | 4 | | Nov 2025 | Teeth whitening brands | 1K | 1.8% | 4 | | Dec 2025 | Teeth whitening brands | 880 | 3.1% | 4 | | Jan 2026 | Teeth whitening brands | 1K | 3.9% | 4 | | Feb 2026 | Teeth whitening brands | 880 | 3.5% | 4 | | Mar 2026 | Teeth whitening brands | 1K | 3.4% | 4 | | Apr 2026 | Teeth whitening brands | 1K | 3.9% | 4 | | May 2026 | Teeth whitening brands | 1K | 4.3% | 4 | | Jun 2026 | Teeth whitening brands | 1K | 3.8% | 4 | | Jul 2026 | Teeth whitening brands | 1.3K | 4.7% | 4 | | Aug 2026 | Teeth whitening brands | 1.3K | 3.9% | 4 | | Sep 2026 | Teeth whitening brands | 1.3K | 4.1% | 4 | ## How are Opalescence’s branded searches counted? Brandwave collects information about searches that people make online using Opalescence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “opalescence” ## Which teeth whitening brands compete with Opalescence? - [Hismile](/demand/au/brands/hismile): Head-to-head: /demand/au/compare/hismile-vs-opalescence - [Colgate Optic White](/demand/au/brands/colgate-optic-white): Head-to-head: /demand/au/compare/colgate-optic-white-vs-opalescence - [White Glo](/demand/au/brands/white-glo): Head-to-head: /demand/au/compare/opalescence-vs-white-glo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Opalescence: search popularity in Australia". https://gobrandwave.com/demand/au/brands/opalescence This page is also available as HTML at https://gobrandwave.com/demand/au/brands/opalescence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.