--- title: "Officeworks: search popularity in Australia" description: "Officeworks sells office supplies and prints photos in its Australian stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/officeworks" publisher: "Brandwave" --- # Officeworks: search popularity in Australia Officeworks sells office supplies and prints photos in its Australian stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Officeworks - **Owned by**: Wesfarmers - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among photo printing services**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Photo printing services | 6 | 4.1% | 5.4K | - [Photo printing services](/demand/au/categories/au-photo-printing-services) ## Top photo printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Officeworks was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Officeworks is the joint most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Momento | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Officeworks | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kmart | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | Big W | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Snapfish | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Photobook | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about photo printing services - Asked ChatGPT "Where's the best place to print photos in Australia?": 1. Big W, 2. Officeworks - Asked ChatGPT "Which site makes the best photo books in Australia?": 1. Momento, 2. Photobook, 3. Snapfish - Asked ChatGPT "Where can I get photos printed the same day?": 1. Officeworks - Searched Google, AI Overview "photo books": 1. Kmart, 2. Officeworks, 3. Snapfish, 4. Momento Not named in any answer: Harvey Norman. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Officeworks changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Officeworks in Australia held steady at 5.4K. - Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia increased from 3.5% to 4.1%. - Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia peaked at 4.4% in February 2026 and was lowest at 2.7% in November 2025. - Across the 12 months ending September 2026, Officeworks rose from 7th to 6th among photo printing services in Australia. ## How did search popularity change for Australia photo printing services in September 2026? - In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches. - In September 2026, Snapfish lost share of searches among photo printing services in Australia, from 41.3% to 37.9%. - In September 2026, Big W lost share of searches among photo printing services in Australia, from 8.3% to 7.6%. - Photobook’s share of searches among photo printing services in Australia has lost ground for 3 months in a row, from 4.9% to 3.4% in September 2026. - Estimated monthly branded searches for Harvey Norman in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Photo printing services | 5.4K | 3.5% | 7 | | Nov 2025 | Photo printing services | 6.6K | 2.7% | 7 | | Dec 2025 | Photo printing services | 9.9K | 3.1% | 5 | | Jan 2026 | Photo printing services | 6.6K | 3.9% | 7 | | Feb 2026 | Photo printing services | 5.4K | 4.4% | 7 | | Mar 2026 | Photo printing services | 4.4K | 3.9% | 7 | | Apr 2026 | Photo printing services | 4.4K | 3.6% | 7 | | May 2026 | Photo printing services | 5.4K | 4.1% | 6 | | Jun 2026 | Photo printing services | 4.4K | 4% | 7 | | Jul 2026 | Photo printing services | 4.4K | 3.6% | 7 | | Aug 2026 | Photo printing services | 5.4K | 3.7% | 6 | | Sep 2026 | Photo printing services | 5.4K | 4.1% | 6 | ## How are Officeworks’ branded searches counted? Brandwave collects information about searches that people make online using Officeworks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “officeworks photo” ## Which photo printing services compete with Officeworks? - [Kmart](/demand/au/brands/kmart-australia) - [Snapfish](/demand/au/brands/snapfish): Head-to-head: /demand/au/compare/officeworks-vs-snapfish - [Big W](/demand/au/brands/big-w): Head-to-head: /demand/au/compare/big-w-vs-officeworks - [Momento](/demand/au/brands/momento-photo-books): Head-to-head: /demand/au/compare/momento-photo-books-vs-officeworks - [Harvey Norman](/demand/au/brands/harvey-norman): Head-to-head: /demand/au/compare/harvey-norman-vs-officeworks - [Photobook](/demand/au/brands/photobook-australia): Head-to-head: /demand/au/compare/officeworks-vs-photobook-australia ## Who owns Officeworks? Officeworks is owned by Wesfarmers. Brandwave does not track any other brands owned by Wesfarmers. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Officeworks? Officeworks is owned by Wesfarmers. Brandwave does not track any other brands owned by Wesfarmers. ## Cite this page Brandwave. "Officeworks: search popularity in Australia". https://gobrandwave.com/demand/au/brands/officeworks This page is also available as HTML at https://gobrandwave.com/demand/au/brands/officeworks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.