--- title: "Ocean & Earth: search popularity in Australia" description: "Ocean & Earth is an Australian maker of surf accessories and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ocean-and-earth" publisher: "Brandwave" --- # Ocean & Earth: search popularity in Australia Ocean & Earth is an Australian maker of surf accessories and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ocean & Earth - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among surf brands**: 0.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surf brands | 12 | 0.9% | 2.4K | - [Surf brands](/demand/au/categories/au-surf-brands) ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ocean & Earth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ocean & Earth is the sixth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth - Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill - Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong - Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth Not named in any answer: Mambo and Salty Crew. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Ocean & Earth changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ocean & Earth in Australia fell from 2.9K to 2.4K. - Across the 12 months ending September 2026, Ocean & Earth fell from 11th to 12th among surf brands in Australia. ## How did search popularity change for Australia surf brands in September 2026? - In September 2026, Billabong gained share of searches among surf brands in Australia, from 23.9% to 27.6%. - In September 2026, Afends gained share of searches among surf brands in Australia, from 16% to 18.5%. - In September 2026, Roxy gained share of searches among surf brands in Australia, from 8.7% to 10.1%. - In September 2026, Deus Ex Machina lost share of searches among surf brands in Australia, from 7.1% to 5.5%. - In September 2026, Rhythm lost share of searches among surf brands in Australia, from 3.9% to 2.5%. - In September 2026, Rip Curl lost share of searches among surf brands in Australia, from 23.9% to 22.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surf brands | 2.9K | 1.1% | 11 | | Nov 2025 | Surf brands | 3.6K | 0.87% | 13 | | Dec 2025 | Surf brands | 4.4K | 1.2% | 12 | | Jan 2026 | Surf brands | 4.4K | 1.4% | 11 | | Feb 2026 | Surf brands | 2.4K | 1.1% | 12 | | Mar 2026 | Surf brands | 2.4K | 1% | 12 | | Apr 2026 | Surf brands | 2.9K | 1.3% | 12 | | May 2026 | Surf brands | 2.4K | 1.2% | 12 | | Jun 2026 | Surf brands | 2.4K | 1% | 12 | | Jul 2026 | Surf brands | 2.4K | 1.2% | 12 | | Aug 2026 | Surf brands | 2.4K | 1.2% | 12 | | Sep 2026 | Surf brands | 2.4K | 0.9% | 12 | ## How are Ocean & Earth’s branded searches counted? Brandwave collects information about searches that people make online using Ocean & Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ocean and earth” ## Which surf brands compete with Ocean & Earth? - [Billabong](/demand/au/brands/billabong) - [Rip Curl](/demand/au/brands/rip-curl) - [Afends](/demand/au/brands/afends) - [Roxy](/demand/au/brands/roxy) - [Deus Ex Machina](/demand/au/brands/deus-ex-machina) - [Volcom](/demand/au/brands/volcom) - [Rhythm](/demand/au/brands/rhythm-livin) - [Mambo](/demand/au/brands/mambo) - [O'Neill](/demand/au/brands/oneill): Head-to-head: /demand/au/compare/ocean-and-earth-vs-oneill - [Quiksilver](/demand/au/brands/quiksilver): Head-to-head: /demand/au/compare/ocean-and-earth-vs-quiksilver - [Rusty](/demand/au/brands/rusty): Head-to-head: /demand/au/compare/ocean-and-earth-vs-rusty - [Salty Crew](/demand/au/brands/salty-crew): Head-to-head: /demand/au/compare/ocean-and-earth-vs-salty-crew - [Vissla](/demand/au/brands/vissla): Head-to-head: /demand/au/compare/ocean-and-earth-vs-vissla - [The Critical Slide Society](/demand/au/brands/the-critical-slide-society) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ocean & Earth: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ocean-and-earth This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ocean-and-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.