---
title: "Oatly: search popularity in Australia"
description: "Oatly makes plant-based milk. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/oatly"
publisher: "Brandwave"
---

# Oatly: search popularity in Australia

Oatly makes plant-based milk. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oatly
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among plant milk brands**: 75.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plant milk brands | 1 | 75.3% | 33.1K |

- [Plant milk brands](/demand/au/categories/au-plant-milk-brands)

## Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Oatly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Oatly is the fourth most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| So Good | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Vitasoy | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Bonsoy | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Oatly | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Milklab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about plant milk brands

- Asked ChatGPT "What's the best oat milk brand in Australia?": 1. Vitasoy, 2. So Good, 3. Oatly
- Asked ChatGPT "Which plant milk is best for coffee?": named none of the brands we track
- Asked ChatGPT "Which soy or almond milk brand tastes best?": 1. Bonsoy, 2. So Good, 3. Vitasoy
- Searched Google, AI Overview "plant milk": 1. So Good, 2. Vitasoy

Not named in any answer: Milklab.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How has branded search demand for Oatly changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Oatly in Australia held steady at 33.1K.
- Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in Australia peaked at 77.7% in February 2026 and was lowest at 71.5% in June 2026.

## How did search popularity change for Australia plant milk brands in September 2026?

- In September 2026, Oatly gained share of searches among plant milk brands in Australia, from 73.7% to 75.3%.
- In September 2026, Milklab lost share of searches among plant milk brands in Australia, from 12% to 10%.
- Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plant milk brands | 33.1K | 75.5% | 1 |
| Nov 2025 | Plant milk brands | 33.1K | 73.7% | 1 |
| Dec 2025 | Plant milk brands | 27.1K | 72.7% | 1 |
| Jan 2026 | Plant milk brands | 27.1K | 73.2% | 1 |
| Feb 2026 | Plant milk brands | 33.1K | 77.7% | 1 |
| Mar 2026 | Plant milk brands | 33.1K | 72.6% | 1 |
| Apr 2026 | Plant milk brands | 33.1K | 74.2% | 1 |
| May 2026 | Plant milk brands | 33.1K | 73.7% | 1 |
| Jun 2026 | Plant milk brands | 27.1K | 71.5% | 1 |
| Jul 2026 | Plant milk brands | 33.1K | 73.9% | 1 |
| Aug 2026 | Plant milk brands | 33.1K | 73.7% | 1 |
| Sep 2026 | Plant milk brands | 33.1K | 75.3% | 1 |

## How are Oatly’s branded searches counted?

Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oatly”

## Which plant milk brands compete with Oatly?

- [Milklab](/demand/au/brands/milklab): Head-to-head: /demand/au/compare/milklab-vs-oatly
- [Bonsoy](/demand/au/brands/bonsoy): Head-to-head: /demand/au/compare/bonsoy-vs-oatly
- [Vitasoy](/demand/au/brands/vitasoy): Head-to-head: /demand/au/compare/oatly-vs-vitasoy
- [So Good](/demand/au/brands/so-good): Head-to-head: /demand/au/compare/oatly-vs-so-good

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oatly: search popularity in Australia". https://gobrandwave.com/demand/au/brands/oatly

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.