--- title: "Nurofen: search popularity in Australia" description: "Nurofen is a pain relief brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nurofen" publisher: "Brandwave" --- # Nurofen: search popularity in Australia Nurofen is a pain relief brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nurofen - **Owned by**: Reckitt - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among pain relief brands**: 30.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pain relief brands | 1 | 30.3% | 49.5K | | Cold and flu brands | 10 | 4.1% | 4.4K | - [Pain relief brands](/demand/au/categories/au-pain-relief-brands) - [Cold and flu brands](/demand/au/categories/au-cold-and-flu-brands) ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nurofen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nurofen is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nurofen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Voltaren | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deep Heat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dencorub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Disprin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief should I take for a headache in Australia?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in Australia?": 1. Panadol, 2. Nurofen, 3. Voltaren - Asked ChatGPT "What's the best pain relief for back pain?": 1. Nurofen, 2. Panadol - Searched Google, AI Overview "back pain relief": named none of the brands we track - Searched Google, AI Overview "pain relief": named none of the brands we track Not named in any answer: Naprogesic, Deep Heat, Dencorub and Disprin. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Nurofen changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nurofen in Australia rose from 43.4K to 53.9K. - Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia increased from 29.7% to 30.3%. - Across the 12 months ending September 2026, Nurofen’s share of searches among pain relief brands in Australia peaked at 33.4% in June 2026 and was lowest at 28% in May 2026. - Across the 12 months ending September 2026, Nurofen’s share of searches among cold and flu brands in Australia peaked at 4.1% in September 2026 and was lowest at 3.1% in May 2026. ## How did search popularity change for Australia pain relief brands in September 2026? - In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%. - Estimated monthly branded searches for Dencorub in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. - Estimated monthly branded searches for Panadol in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Nurofen in Australia rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. ## How did search popularity change for Australia cold and flu brands in September 2026? - In September 2026, Strepsils overtook Sudafed to become the leader among cold and flu brands in Australia, with 17% of the searches. - In September 2026, Demazin gained share of searches among cold and flu brands in Australia, from 7.4% to 9.3%. - In September 2026, Sudafed lost share of searches among cold and flu brands in Australia, from 20.1% to 17%. - In September 2026, Difflam lost share of searches among cold and flu brands in Australia, from 7.4% to 6.2%. - In September 2026, Vicks rose from 8th to 7th among cold and flu brands in Australia. - Estimated monthly branded searches for Lemsip in Australia rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pain relief brands | 40.5K | 29.7% | 1 | | Nov 2025 | Pain relief brands | 40.5K | 29.8% | 1 | | Dec 2025 | Pain relief brands | 40.5K | 33% | 1 | | Jan 2026 | Pain relief brands | 40.5K | 30.1% | 1 | | Feb 2026 | Pain relief brands | 33.1K | 28.4% | 1 | | Mar 2026 | Pain relief brands | 40.5K | 28.8% | 1 | | Apr 2026 | Pain relief brands | 40.5K | 31% | 1 | | May 2026 | Pain relief brands | 40.5K | 28% | 1 | | Jun 2026 | Pain relief brands | 49.5K | 33.4% | 1 | | Jul 2026 | Pain relief brands | 49.5K | 33.4% | 1 | | Aug 2026 | Pain relief brands | 49.5K | 30.8% | 1 | | Sep 2026 | Pain relief brands | 49.5K | 30.3% | 1 | | Oct 2025 | Cold and flu brands | 2.9K | 3.9% | 10 | | Nov 2025 | Cold and flu brands | 2.4K | 3.4% | 10 | | Dec 2025 | Cold and flu brands | 2.4K | 3.8% | 10 | | Jan 2026 | Cold and flu brands | 1.6K | 3.2% | 10 | | Feb 2026 | Cold and flu brands | 1.6K | 3.3% | 10 | | Mar 2026 | Cold and flu brands | 2.4K | 3.4% | 10 | | Apr 2026 | Cold and flu brands | 2.4K | 3.3% | 10 | | May 2026 | Cold and flu brands | 2.9K | 3.1% | 10 | | Jun 2026 | Cold and flu brands | 3.6K | 3.6% | 10 | | Jul 2026 | Cold and flu brands | 3.6K | 3.3% | 10 | | Aug 2026 | Cold and flu brands | 4.4K | 4% | 10 | | Sep 2026 | Cold and flu brands | 4.4K | 4.1% | 10 | ## How are Nurofen’s branded searches counted? Brandwave collects information about searches that people make online using Nurofen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nurofen” - “nurofen cold and flu” ## Which pain relief brands compete with Nurofen? - [Panadol](/demand/au/brands/panadol): Head-to-head: /demand/au/compare/nurofen-vs-panadol - [Naprogesic](/demand/au/brands/naprogesic): Head-to-head: /demand/au/compare/naprogesic-vs-nurofen - [Voltaren](/demand/au/brands/voltaren): Head-to-head: /demand/au/compare/nurofen-vs-voltaren - [Deep Heat](/demand/au/brands/deep-heat): Head-to-head: /demand/au/compare/deep-heat-vs-nurofen - [Dencorub](/demand/au/brands/dencorub): Head-to-head: /demand/au/compare/dencorub-vs-nurofen - [Disprin](/demand/au/brands/disprin) ## Who owns Nurofen? Nurofen is owned by Reckitt. Brandwave also tracks Dettol and Disprin, owned by the same company, in Australia. - [Reckitt](/demand/au/companies/reckitt): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Nurofen? Nurofen is owned by Reckitt. Brandwave also tracks Dettol and Disprin, owned by the same company, in Australia. ## Cite this page Brandwave. "Nurofen: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nurofen This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nurofen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.