--- title: "NRMA Parks and Resorts: search popularity in Australia" description: "NRMA Parks and Resorts runs holiday parks and resorts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nrma-parks" publisher: "Brandwave" --- # NRMA Parks and Resorts: search popularity in Australia NRMA Parks and Resorts runs holiday parks and resorts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NRMA Parks and Resorts - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among holiday parks**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Holiday parks | 6 | 1.1% | 1.3K | - [Holiday parks](/demand/au/categories/au-holiday-parks) ## Top holiday parks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NRMA Parks and Resorts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRMA Parks and Resorts is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BIG4 Holiday Parks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discovery Parks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Parks and Resorts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ingenia Holidays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tasman Holiday Parks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Reflections Holiday Parks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about holiday parks - Asked ChatGPT "Which holiday park chain should I book for a family trip in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. Ingenia Holidays - Asked ChatGPT "What are the best holiday park groups in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts, 4. Ingenia Holidays, 5. Tasman Holiday Parks, 6. Reflections Holiday Parks - Asked ChatGPT "Which caravan park chain in Australia has the best cabins?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts - Searched Google, AI Overview "caravan parks": 1. Discovery Parks, 2. BIG4 Holiday Parks - Searched Google, AI Overview "holiday parks": 1. BIG4 Holiday Parks Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for NRMA Parks and Resorts changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NRMA Parks and Resorts in Australia fell from 2.4K to 1.3K. - Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia decreased from 2.1% to 1.1%. - Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia peaked at 2.1% in October 2025 and was lowest at 1% in August 2026. ## How did search popularity change for Australia holiday parks in September 2026? - In September 2026, Ingenia Holidays lost share of searches among holiday parks in Australia, from 4.6% to 3.8%. - BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026. - In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia. - Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Holiday parks | 2.4K | 2.1% | 6 | | Nov 2025 | Holiday parks | 1.9K | 1.7% | 6 | | Dec 2025 | Holiday parks | 1.9K | 1.4% | 6 | | Jan 2026 | Holiday parks | 1.9K | 1.2% | 6 | | Feb 2026 | Holiday parks | 1.6K | 1.5% | 6 | | Mar 2026 | Holiday parks | 1.3K | 1.2% | 6 | | Apr 2026 | Holiday parks | 1K | 1.1% | 6 | | May 2026 | Holiday parks | 1K | 1.3% | 6 | | Jun 2026 | Holiday parks | 880 | 1.2% | 6 | | Jul 2026 | Holiday parks | 880 | 1% | 6 | | Aug 2026 | Holiday parks | 1K | 1% | 6 | | Sep 2026 | Holiday parks | 1.3K | 1.1% | 6 | ## How are NRMA Parks and Resorts’ branded searches counted? Brandwave collects information about searches that people make online using NRMA Parks and Resorts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nrma parks” ## Which holiday parks compete with NRMA Parks and Resorts? - [BIG4 Holiday Parks](/demand/au/brands/big4): Head-to-head: /demand/au/compare/big4-vs-nrma-parks - [Discovery Parks](/demand/au/brands/discovery-parks): Head-to-head: /demand/au/compare/discovery-parks-vs-nrma-parks - [Tasman Holiday Parks](/demand/au/brands/tasman-holiday-parks): Head-to-head: /demand/au/compare/nrma-parks-vs-tasman-holiday-parks - [Reflections Holiday Parks](/demand/au/brands/reflections-holiday-parks): Head-to-head: /demand/au/compare/nrma-parks-vs-reflections-holiday-parks - [Ingenia Holidays](/demand/au/brands/ingenia-holidays): Head-to-head: /demand/au/compare/ingenia-holidays-vs-nrma-parks ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NRMA Parks and Resorts: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nrma-parks This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nrma-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.