--- title: "Nothing: search popularity in Australia" description: "Nothing makes smartphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nothing" publisher: "Brandwave" --- # Nothing: search popularity in Australia Nothing makes smartphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nothing - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among smartphone brands**: 7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartphone brands | 4 | 7% | 40.5K | - [Smartphone brands](/demand/au/categories/au-smartphone-brands) ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nothing is the joint third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nothing | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Motorola | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OPPO | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Xiaomi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "What's the best smartphone to buy in Australia?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Nothing - Asked ChatGPT "What are the best phones for the money?": 1. Nothing, 2. Google Pixel, 3. Samsung Galaxy, 4. Motorola, 5. Apple iPhone - Asked ChatGPT "What's the best value Android phone in Australia?": 1. Nothing, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola - Searched Google, AI Overview "smartphone": 1. Xiaomi, 2. Motorola, 3. OPPO, 4. Apple iPhone, 5. Google Pixel - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR and vivo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Nothing changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nothing in Australia rose from 22.2K to 40.5K. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia increased from 6% to 7%. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia peaked at 11.2% in March 2026 and was lowest at 6% in October 2025. - Across the 12 months ending September 2026, Nothing rose from 5th to 4th among smartphone brands in Australia. ## How did search popularity change for Australia smartphone brands in September 2026? - In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches. - In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%. - In September 2026, Google Pixel lost share of searches among smartphone brands in Australia, from 12.7% to 9.2%. - In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%. - OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026. - In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartphone brands | 22.2K | 6% | 5 | | Nov 2025 | Smartphone brands | 27.1K | 7% | 5 | | Dec 2025 | Smartphone brands | 27.1K | 7.2% | 5 | | Jan 2026 | Smartphone brands | 27.1K | 7.7% | 5 | | Feb 2026 | Smartphone brands | 27.1K | 8.1% | 5 | | Mar 2026 | Smartphone brands | 40.5K | 11.2% | 2 | | Apr 2026 | Smartphone brands | 33.1K | 9.6% | 4 | | May 2026 | Smartphone brands | 33.1K | 8.2% | 5 | | Jun 2026 | Smartphone brands | 40.5K | 9.7% | 3 | | Jul 2026 | Smartphone brands | 40.5K | 9.4% | 4 | | Aug 2026 | Smartphone brands | 40.5K | 8% | 4 | | Sep 2026 | Smartphone brands | 40.5K | 7% | 4 | ## How are Nothing’s branded searches counted? Brandwave collects information about searches that people make online using Nothing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nothing phone” ## Which smartphone brands compete with Nothing? - [Apple iPhone](/demand/au/brands/iphone): Head-to-head: /demand/au/compare/iphone-vs-nothing - [Samsung Galaxy](/demand/au/brands/samsung-galaxy): Head-to-head: /demand/au/compare/nothing-vs-samsung-galaxy - [Google Pixel](/demand/au/brands/google-pixel): Head-to-head: /demand/au/compare/google-pixel-vs-nothing - [OPPO](/demand/au/brands/oppo): Head-to-head: /demand/au/compare/nothing-vs-oppo - [Xiaomi](/demand/au/brands/xiaomi): Head-to-head: /demand/au/compare/nothing-vs-xiaomi - [HONOR](/demand/au/brands/honor) - [Motorola](/demand/au/brands/motorola) - [vivo](/demand/au/brands/vivo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nothing: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nothing This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.