--- title: "NobleOak: search popularity in Australia" description: "NobleOak is a life insurer that sells cover directly. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nobleoak" publisher: "Brandwave" --- # NobleOak: search popularity in Australia NobleOak is a life insurer that sells cover directly. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NobleOak - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among life insurance brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Life insurance brands | 4 | 9.8% | 2.9K | - [Life insurance brands](/demand/au/categories/au-life-insurance-brands) ## Top life insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NobleOak was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NobleOak is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TAL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NobleOak | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Medibank | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Budget Direct | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AIA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Real Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zurich | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about life insurance brands - Asked ChatGPT "What's the best life insurance in Australia?": 1. TAL, 2. NobleOak, 3. Medibank, 4. Budget Direct - Asked ChatGPT "Which life insurance company should I choose in Australia?": 1. TAL, 2. NobleOak, 3. AIA, 4. Medibank - Asked ChatGPT "Who are the cheapest life insurance providers in Australia?": 1. TAL, 2. Budget Direct, 3. NobleOak, 4. Medibank - Searched Google, AI Overview "life insurance australia": 1. TAL - Searched Google, AI Overview "best life insurance australia": 1. TAL, 2. NobleOak, 3. Medibank, 4. Budget Direct Not named in any answer: Real Insurance and Zurich. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for NobleOak changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NobleOak in Australia fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, NobleOak’s share of searches among life insurance brands in Australia decreased from 13.5% to 9.8%. - Across the 12 months ending September 2026, NobleOak’s share of searches among life insurance brands in Australia peaked at 13.5% in October 2025 and was lowest at 9.4% in December 2025. - Across the 12 months ending September 2026, NobleOak fell from 3rd to 4th among life insurance brands in Australia. ## How did search popularity change for Australia life insurance brands in September 2026? - In September 2026, Real Insurance gained share of searches among life insurance brands in Australia, from 22.9% to 27.5%. - In September 2026, TAL gained share of searches among life insurance brands in Australia, from 42.7% to 43.4%. - In September 2026, NobleOak lost share of searches among life insurance brands in Australia, from 12.5% to 9.8%. - In September 2026, AIA lost share of searches among life insurance brands in Australia, from 12.6% to 11.1%. - In September 2026, Medibank lost share of searches among life insurance brands in Australia, from 4.5% to 3.4%. - Estimated monthly branded searches for Zurich in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Life insurance brands | 3.6K | 13.5% | 3 | | Nov 2025 | Life insurance brands | 2.9K | 11.5% | 4 | | Dec 2025 | Life insurance brands | 1.9K | 9.4% | 4 | | Jan 2026 | Life insurance brands | 3.6K | 12.6% | 3 | | Feb 2026 | Life insurance brands | 3.6K | 12.3% | 4 | | Mar 2026 | Life insurance brands | 3.6K | 12% | 4 | | Apr 2026 | Life insurance brands | 3.6K | 12.8% | 4 | | May 2026 | Life insurance brands | 3.6K | 12.7% | 4 | | Jun 2026 | Life insurance brands | 3.6K | 12.8% | 4 | | Jul 2026 | Life insurance brands | 3.6K | 12.1% | 3 | | Aug 2026 | Life insurance brands | 3.6K | 12.5% | 4 | | Sep 2026 | Life insurance brands | 2.9K | 9.8% | 4 | ## How are NobleOak’s branded searches counted? Brandwave collects information about searches that people make online using NobleOak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nobleoak” ## Which life insurance brands compete with NobleOak? - [TAL](/demand/au/brands/tal): Head-to-head: /demand/au/compare/nobleoak-vs-tal - [Real Insurance](/demand/au/brands/real-insurance): Head-to-head: /demand/au/compare/nobleoak-vs-real-insurance - [AIA](/demand/au/brands/aia): Head-to-head: /demand/au/compare/aia-vs-nobleoak - [Medibank](/demand/au/brands/medibank): Head-to-head: /demand/au/compare/medibank-vs-nobleoak - [Zurich](/demand/au/brands/zurich): Head-to-head: /demand/au/compare/nobleoak-vs-zurich - [Budget Direct](/demand/au/brands/budget-direct) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NobleOak: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nobleoak This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nobleoak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.