--- title: "Nivea: search popularity in Australia" description: "Nivea makes sunscreen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nivea" publisher: "Brandwave" --- # Nivea: search popularity in Australia Nivea makes sunscreen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nivea - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among deodorant brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Deodorant brands | 5 | 9.8% | 5.4K | | Body wash and soap brands | 8 | 3% | 1.6K | - [Deodorant brands](/demand/au/categories/au-deodorant-brands) - [Body wash and soap brands](/demand/au/categories/au-body-wash-and-soap-brands) ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nivea is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Nivea changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nivea in Australia rose from 4.9K to 7K. - Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia increased from 7.8% to 9.8%. - Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia peaked at 9.8% in September 2026 and was lowest at 6.9% in November 2025. - Across the 12 months ending September 2026, Nivea fell from 4th to 5th among deodorant brands in Australia. - Across the 12 months ending September 2026, Nivea’s share of searches among body wash and soap brands in Australia peaked at 3.7% in February 2026 and was lowest at 2.5% in November 2025. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%. - In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%. - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%. - In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%. - In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%. - In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. - In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%. - In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Deodorant brands | 3.6K | 7.8% | 4 | | Nov 2025 | Deodorant brands | 3.6K | 6.9% | 5 | | Dec 2025 | Deodorant brands | 3.6K | 7.5% | 5 | | Jan 2026 | Deodorant brands | 3.6K | 7.1% | 5 | | Feb 2026 | Deodorant brands | 4.4K | 8.7% | 4 | | Mar 2026 | Deodorant brands | 4.4K | 8.4% | 4 | | Apr 2026 | Deodorant brands | 3.6K | 7.8% | 5 | | May 2026 | Deodorant brands | 4.4K | 9% | 5 | | Jun 2026 | Deodorant brands | 3.6K | 7.2% | 7 | | Jul 2026 | Deodorant brands | 4.4K | 9.5% | 5 | | Aug 2026 | Deodorant brands | 4.4K | 8.2% | 5 | | Sep 2026 | Deodorant brands | 5.4K | 9.8% | 5 | | Oct 2025 | Body wash and soap brands | 1.3K | 3.2% | 8 | | Nov 2025 | Body wash and soap brands | 1K | 2.5% | 8 | | Dec 2025 | Body wash and soap brands | 1K | 2.5% | 8 | | Jan 2026 | Body wash and soap brands | 1.3K | 3.2% | 7 | | Feb 2026 | Body wash and soap brands | 1.3K | 3.7% | 7 | | Mar 2026 | Body wash and soap brands | 1.3K | 3% | 8 | | Apr 2026 | Body wash and soap brands | 1.3K | 3.3% | 8 | | May 2026 | Body wash and soap brands | 1.3K | 3.3% | 8 | | Jun 2026 | Body wash and soap brands | 1.6K | 3.6% | 8 | | Jul 2026 | Body wash and soap brands | 1.6K | 3.2% | 8 | | Aug 2026 | Body wash and soap brands | 1.6K | 3.5% | 8 | | Sep 2026 | Body wash and soap brands | 1.6K | 3% | 8 | ## How are Nivea’s branded searches counted? Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nivea body wash” - “nivea deodorant” ## Which deodorant brands compete with Nivea? - [No Pong](/demand/au/brands/no-pong) - [Dove](/demand/au/brands/dove): Head-to-head: /demand/au/compare/dove-vs-nivea - [Lynx](/demand/au/brands/lynx): Head-to-head: /demand/au/compare/lynx-vs-nivea - [MooGoo](/demand/au/brands/moogoo): Head-to-head: /demand/au/compare/moogoo-vs-nivea - [Old Spice](/demand/au/brands/old-spice): Head-to-head: /demand/au/compare/nivea-vs-old-spice - [Rexona](/demand/au/brands/rexona): Head-to-head: /demand/au/compare/nivea-vs-rexona - [Native](/demand/au/brands/native) - [Mitchum](/demand/au/brands/mitchum) - [Sukin](/demand/au/brands/sukin) - [Black Chicken](/demand/au/brands/black-chicken) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nivea: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nivea This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.