--- title: "Ninja: search popularity in Australia" description: "Ninja offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ninja-kitchen" publisher: "Brandwave" --- # Ninja: search popularity in Australia Ninja offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ninja - **Owned by**: SharkNinja - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee machine brands**: 23.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee machine brands | 2 | 23.5% | 60.5K | | Air fryer brands | 1 | 42.4% | 49.5K | | Blender brands | 1 | 37.9% | 27.1K | - [Coffee machine brands](/demand/au/categories/au-coffee-machine-brands) - [Air fryer brands](/demand/au/categories/au-air-fryer-brands) - [Blender brands](/demand/au/categories/au-blender-brands) ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | De'Longhi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Nespresso | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunbeam | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Marzocco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaggia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rocket Espresso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lelit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "What's the best home coffee machine in Australia?": 1. Breville, 2. De'Longhi - Asked ChatGPT "Which espresso machine should I buy for home?": 1. Breville - Asked ChatGPT "Which coffee machine is easiest to use?": 1. Nespresso, 2. De'Longhi - Searched Google, AI Overview "best coffee machine": 1. Breville, 2. De'Longhi - Searched Google, AI Overview "coffee machine": 1. Breville, 2. De'Longhi, 3. Nespresso, 4. Sunbeam Not named in any answer: Ninja, Smeg, La Marzocco, Philips, Jura, Gaggia, Rocket Espresso and Lelit. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Ninja changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in Australia rose from 94.7K to 137K. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in Australia increased from 12.2% to 23.5%. - Across the 12 months ending September 2026, Ninja rose from 3rd to 2nd among coffee machine brands in Australia. - Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia increased from 36.9% to 42.4%. - Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia peaked at 50.6% in June 2026 and was lowest at 36.9% in October 2025. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia increased from 36.1% to 37.9%. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia peaked at 40.4% in November 2025 and was lowest at 34.7% in January 2026. ## How did search popularity change for Australia coffee machine brands in September 2026? - In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%. - In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%. - In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%. - In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%. - In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%. - In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%. - In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%. - In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%. - Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026. - In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia. - In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia. ## How did search popularity change for Australia blender brands in September 2026? - In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches. - In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%. - In September 2026, Ninja lost share of searches among blender brands in Australia, from 39% to 37.9%. - In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%. - Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for BlendJet in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee machine brands | 27.1K | 12.2% | 3 | | Nov 2025 | Coffee machine brands | 49.5K | 17.1% | 3 | | Dec 2025 | Coffee machine brands | 49.5K | 18.5% | 3 | | Jan 2026 | Coffee machine brands | 33.1K | 16.4% | 3 | | Feb 2026 | Coffee machine brands | 27.1K | 16.7% | 3 | | Mar 2026 | Coffee machine brands | 33.1K | 18.8% | 3 | | Apr 2026 | Coffee machine brands | 40.5K | 19.7% | 3 | | May 2026 | Coffee machine brands | 49.5K | 21.3% | 3 | | Jun 2026 | Coffee machine brands | 60.5K | 23% | 2 | | Jul 2026 | Coffee machine brands | 60.5K | 22.9% | 2 | | Aug 2026 | Coffee machine brands | 60.5K | 22.4% | 2 | | Sep 2026 | Coffee machine brands | 60.5K | 23.5% | 2 | | Oct 2025 | Air fryer brands | 40.5K | 36.9% | 1 | | Nov 2025 | Air fryer brands | 60.5K | 37.3% | 1 | | Dec 2025 | Air fryer brands | 60.5K | 37.9% | 1 | | Jan 2026 | Air fryer brands | 49.5K | 39.5% | 1 | | Feb 2026 | Air fryer brands | 40.5K | 41.9% | 1 | | Mar 2026 | Air fryer brands | 40.5K | 38.8% | 1 | | Apr 2026 | Air fryer brands | 49.5K | 43.5% | 1 | | May 2026 | Air fryer brands | 49.5K | 43.6% | 1 | | Jun 2026 | Air fryer brands | 74K | 50.6% | 1 | | Jul 2026 | Air fryer brands | 49.5K | 42.3% | 1 | | Aug 2026 | Air fryer brands | 49.5K | 41.1% | 1 | | Sep 2026 | Air fryer brands | 49.5K | 42.4% | 1 | | Oct 2025 | Blender brands | 27.1K | 36.1% | 1 | | Nov 2025 | Blender brands | 40.5K | 40.4% | 1 | | Dec 2025 | Blender brands | 33.1K | 38.3% | 1 | | Jan 2026 | Blender brands | 27.1K | 34.7% | 1 | | Feb 2026 | Blender brands | 22.2K | 36.6% | 1 | | Mar 2026 | Blender brands | 22.2K | 36.6% | 1 | | Apr 2026 | Blender brands | 22.2K | 35.9% | 1 | | May 2026 | Blender brands | 22.2K | 36.4% | 1 | | Jun 2026 | Blender brands | 22.2K | 36.6% | 1 | | Jul 2026 | Blender brands | 27.1K | 40.2% | 1 | | Aug 2026 | Blender brands | 27.1K | 39% | 1 | | Sep 2026 | Blender brands | 27.1K | 37.9% | 1 | ## How are Ninja’s branded searches counted? Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ninja air fryer” - “ninja blender” - “ninja coffee machine” ## Which coffee machine brands compete with Ninja? - [Breville](/demand/au/brands/breville): Head-to-head: /demand/au/compare/breville-vs-ninja-kitchen - [De'Longhi](/demand/au/brands/delonghi): Head-to-head: /demand/au/compare/delonghi-vs-ninja-kitchen - [Smeg](/demand/au/brands/smeg): Head-to-head: /demand/au/compare/ninja-kitchen-vs-smeg - [Nespresso](/demand/au/brands/nespresso): Head-to-head: /demand/au/compare/nespresso-vs-ninja-kitchen - [La Marzocco](/demand/au/brands/la-marzocco): Head-to-head: /demand/au/compare/la-marzocco-vs-ninja-kitchen - [Philips](/demand/au/brands/philips) - [Sunbeam](/demand/au/brands/sunbeam) - [Jura](/demand/au/brands/jura) - [Gaggia](/demand/au/brands/gaggia) - [Rocket Espresso](/demand/au/brands/rocket-espresso) - [Lelit](/demand/au/brands/lelit) ## Who owns Ninja? Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in Australia. - [SharkNinja](/demand/au/companies/sharkninja): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ninja? Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in Australia. ## Cite this page Brandwave. "Ninja: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.