--- title: "Nick Scali: search popularity in Australia" description: "Nick Scali is a designer furniture store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nick-scali" publisher: "Brandwave" --- # Nick Scali: search popularity in Australia Nick Scali is a designer furniture store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nick Scali - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among furniture retailers**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Furniture retailers | 5 | 3.5% | 90.5K | - [Furniture retailers](/demand/au/categories/au-furniture-retailers) ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nick Scali was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali is the ninth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Nick Scali changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nick Scali in Australia fell from 110K to 90.5K. - Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia peaked at 4.2% in June 2026 and was lowest at 2.6% in December 2025. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%. - In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%. - In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%. - In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%. - Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Furniture retailers | 110K | 3.4% | 5 | | Nov 2025 | Furniture retailers | 135K | 3.5% | 5 | | Dec 2025 | Furniture retailers | 90.5K | 2.6% | 5 | | Jan 2026 | Furniture retailers | 135K | 3.4% | 5 | | Feb 2026 | Furniture retailers | 74K | 2.6% | 5 | | Mar 2026 | Furniture retailers | 90.5K | 3.1% | 5 | | Apr 2026 | Furniture retailers | 90.5K | 2.8% | 5 | | May 2026 | Furniture retailers | 90.5K | 3.1% | 5 | | Jun 2026 | Furniture retailers | 135K | 4.2% | 5 | | Jul 2026 | Furniture retailers | 90.5K | 3.1% | 5 | | Aug 2026 | Furniture retailers | 110K | 3.8% | 5 | | Sep 2026 | Furniture retailers | 90.5K | 3.5% | 5 | ## How are Nick Scali’s branded searches counted? Brandwave collects information about searches that people make online using Nick Scali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nick scali” ## Which furniture retailers compete with Nick Scali? - [IKEA](/demand/au/brands/ikea) - [Fantastic Furniture](/demand/au/brands/fantastic-furniture): Head-to-head: /demand/au/compare/fantastic-furniture-vs-nick-scali - [Temple & Webster](/demand/au/brands/temple-and-webster): Head-to-head: /demand/au/compare/nick-scali-vs-temple-and-webster - [Amart Furniture](/demand/au/brands/amart-furniture): Head-to-head: /demand/au/compare/amart-furniture-vs-nick-scali - [King Living](/demand/au/brands/king-living): Head-to-head: /demand/au/compare/king-living-vs-nick-scali - [Mocka](/demand/au/brands/mocka): Head-to-head: /demand/au/compare/mocka-vs-nick-scali - [Castlery](/demand/au/brands/castlery) - [Koala](/demand/au/brands/koala) - [Brosa](/demand/au/brands/brosa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nick Scali: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nick-scali This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.