--- title: "Neutrogena: search popularity in Australia" description: "Neutrogena is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/neutrogena" publisher: "Brandwave" --- # Neutrogena: search popularity in Australia Neutrogena is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Neutrogena - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sunscreen brands**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunscreen brands | 3 | 6.3% | 8.1K | - [Sunscreen brands](/demand/au/categories/au-sunscreen-brands) ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Neutrogena is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cancer Council | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Bondi Sands | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Ultra Violette | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand is the best in Australia?": 1. Cancer Council, 2. La Roche-Posay, 3. Neutrogena - Asked ChatGPT "What are the best sunscreen brands in Australia?": 1. La Roche-Posay, 2. Cancer Council, 3. Neutrogena, 4. Bondi Sands - Asked ChatGPT "What's the best sunscreen in Australia for everyday use on the face?": 1. La Roche-Posay, 2. Cancer Council, 3. Ultra Violette - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Cancer Council Not named in any answer: Naked Sundays and Banana Boat. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Neutrogena changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena in Australia fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia decreased from 7.8% to 6.3%. - Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia peaked at 8.8% in February 2026 and was lowest at 6.2% in June 2026. - Across the 12 months ending September 2026, Neutrogena rose from 5th to 3rd among sunscreen brands in Australia. ## How did search popularity change for Australia sunscreen brands in September 2026? - In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches. - In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%. - In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%. - In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%. - In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%. - Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunscreen brands | 9.9K | 7.8% | 5 | | Nov 2025 | Sunscreen brands | 8.1K | 7% | 4 | | Dec 2025 | Sunscreen brands | 9.9K | 8.7% | 4 | | Jan 2026 | Sunscreen brands | 9.9K | 8% | 3 | | Feb 2026 | Sunscreen brands | 6.6K | 8.8% | 3 | | Mar 2026 | Sunscreen brands | 5.4K | 7.3% | 4 | | Apr 2026 | Sunscreen brands | 5.4K | 6.7% | 4 | | May 2026 | Sunscreen brands | 4.4K | 6.6% | 4 | | Jun 2026 | Sunscreen brands | 4.4K | 6.2% | 4 | | Jul 2026 | Sunscreen brands | 5.4K | 6.8% | 3 | | Aug 2026 | Sunscreen brands | 6.6K | 6.7% | 4 | | Sep 2026 | Sunscreen brands | 8.1K | 6.3% | 3 | ## How are Neutrogena’s branded searches counted? Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “neutrogena sunscreen” ## Which sunscreen brands compete with Neutrogena? - [La Roche-Posay](/demand/au/brands/la-roche-posay): Head-to-head: /demand/au/compare/la-roche-posay-vs-neutrogena - [Cancer Council](/demand/au/brands/cancer-council-sunscreen): Head-to-head: /demand/au/compare/cancer-council-sunscreen-vs-neutrogena - [Ultra Violette](/demand/au/brands/ultra-violette): Head-to-head: /demand/au/compare/neutrogena-vs-ultra-violette - [Naked Sundays](/demand/au/brands/naked-sundays): Head-to-head: /demand/au/compare/naked-sundays-vs-neutrogena - [Bondi Sands](/demand/au/brands/bondi-sands): Head-to-head: /demand/au/compare/bondi-sands-vs-neutrogena - [Banana Boat](/demand/au/brands/banana-boat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Neutrogena: search popularity in Australia". https://gobrandwave.com/demand/au/brands/neutrogena This page is also available as HTML at https://gobrandwave.com/demand/au/brands/neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.