--- title: "Netflix: search popularity in Australia" description: "A subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/netflix" publisher: "Brandwave" --- # Netflix: search popularity in Australia A subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Netflix - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among streaming services**: 43.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 1 | 43.5% | 1.2M | - [Streaming services](/demand/au/categories/au-streaming-services) ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Netflix appeared in all five answers. Netflix is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Netflix changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Netflix in Australia held steady at 1.2M. - Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia increased from 41.5% to 43.5%. - Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia peaked at 48% in December 2025 and was lowest at 37.8% in May 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%. - In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%. - In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%. - In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%. - Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026. - In September 2026, BritBox rose from 8th to 7th among streaming services in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 1.2M | 41.5% | 1 | | Nov 2025 | Streaming services | 1.2M | 42.5% | 1 | | Dec 2025 | Streaming services | 1.5M | 48% | 1 | | Jan 2026 | Streaming services | 1.5M | 47% | 1 | | Feb 2026 | Streaming services | 1.2M | 43.4% | 1 | | Mar 2026 | Streaming services | 1.5M | 40.6% | 1 | | Apr 2026 | Streaming services | 1.2M | 40.3% | 1 | | May 2026 | Streaming services | 1.2M | 37.8% | 1 | | Jun 2026 | Streaming services | 1.2M | 39.6% | 1 | | Jul 2026 | Streaming services | 1.2M | 42.1% | 1 | | Aug 2026 | Streaming services | 1.2M | 41.9% | 1 | | Sep 2026 | Streaming services | 1.2M | 43.5% | 1 | ## How are Netflix’s branded searches counted? Brandwave collects information about searches that people make online using Netflix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “netflix” ## Which streaming services compete with Netflix? - [Prime Video](/demand/au/brands/prime-video): Head-to-head: /demand/au/compare/netflix-vs-prime-video - [Kayo Sports](/demand/au/brands/kayo-sports): Head-to-head: /demand/au/compare/kayo-sports-vs-netflix - [Disney+](/demand/au/brands/disney-plus): Head-to-head: /demand/au/compare/disney-plus-vs-netflix - [Paramount+](/demand/au/brands/paramount-plus): Head-to-head: /demand/au/compare/netflix-vs-paramount-plus - [Foxtel](/demand/au/brands/foxtel): Head-to-head: /demand/au/compare/foxtel-vs-netflix - [BritBox](/demand/au/brands/britbox) - [Stan](/demand/au/brands/stan) - [hayu](/demand/au/brands/hayu) - [Binge](/demand/au/brands/binge) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Netflix: search popularity in Australia". https://gobrandwave.com/demand/au/brands/netflix This page is also available as HTML at https://gobrandwave.com/demand/au/brands/netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.