--- title: "Nescafé: search popularity in Australia" description: "Nescafé is a coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nescafe" publisher: "Brandwave" --- # Nescafé: search popularity in Australia Nescafé is a coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nescafé - **Owned by**: Nestlé - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee brands**: 18.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee brands | 1 | 18.3% | 16.5K | - [Coffee brands](/demand/au/categories/au-coffee-brands) ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Nescafé was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Nescafé is the second most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Nescafé | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Moccona | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vittoria Coffee | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Toby's Estate | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Grinders | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Campos Coffee | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | International Roast | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Robert Timms | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Di Mattina | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Merlo Coffee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Republica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in Australia?": 1. Campos Coffee - Asked ChatGPT "Which coffee beans in Australian supermarkets are best?": 1. Lavazza - Asked ChatGPT "What are the most popular coffee brands in Australia?": 1. Nescafé, 2. Moccona, 3. Vittoria Coffee, 4. Lavazza, 5. Grinders, 6. Campos Coffee, 7. International Roast, 8. Robert Timms - Searched Google, AI Overview "coffee beans": 1. Lavazza, 2. Toby's Estate Not named in any answer: Di Mattina, Merlo Coffee and Republica. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Nescafé changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nescafé in Australia rose from 13.5K to 16.5K. - Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia increased from 14.6% to 18.3%. - Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia peaked at 18.4% in May 2026 and was lowest at 13.4% in November 2025. - Across the 12 months ending September 2026, Nescafé rose from 3rd to 1st among coffee brands in Australia. ## How did search popularity change for Australia coffee brands in September 2026? - In September 2026, Nescafé overtook Campos Coffee to become the leader among coffee brands in Australia, with 18.3% of the searches. - In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches. - In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 15.4% to 16.4%. - In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 12.6% to 13.4%. - In September 2026, Campos Coffee lost share of searches among coffee brands in Australia, from 18.9% to 16.4%. - In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee brands | 13.5K | 14.6% | 3 | | Nov 2025 | Coffee brands | 12.5K | 13.4% | 3 | | Dec 2025 | Coffee brands | 12.5K | 14.4% | 3 | | Jan 2026 | Coffee brands | 12.5K | 14.1% | 3 | | Feb 2026 | Coffee brands | 11.7K | 14.6% | 3 | | Mar 2026 | Coffee brands | 12.5K | 14.4% | 3 | | Apr 2026 | Coffee brands | 13.5K | 15.9% | 3 | | May 2026 | Coffee brands | 17.5K | 18.4% | 2 | | Jun 2026 | Coffee brands | 15.3K | 16.8% | 2 | | Jul 2026 | Coffee brands | 16.5K | 18.2% | 1 | | Aug 2026 | Coffee brands | 16.5K | 17.2% | 2 | | Sep 2026 | Coffee brands | 16.5K | 18.3% | 1 | ## How are Nescafé’s branded searches counted? Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nescafe” - “nescafe gold” ## Which coffee brands compete with Nescafé? - [Campos Coffee](/demand/au/brands/campos-coffee): Head-to-head: /demand/au/compare/campos-coffee-vs-nescafe - [Vittoria Coffee](/demand/au/brands/vittoria-coffee): Head-to-head: /demand/au/compare/nescafe-vs-vittoria-coffee - [Toby's Estate](/demand/au/brands/tobys-estate): Head-to-head: /demand/au/compare/nescafe-vs-tobys-estate - [Moccona](/demand/au/brands/moccona): Head-to-head: /demand/au/compare/moccona-vs-nescafe - [Di Mattina](/demand/au/brands/di-mattina-coffee): Head-to-head: /demand/au/compare/di-mattina-coffee-vs-nescafe - [Merlo Coffee](/demand/au/brands/merlo-coffee) - [Lavazza](/demand/au/brands/lavazza) - [Grinders](/demand/au/brands/grinders-coffee) - [International Roast](/demand/au/brands/international-roast) - [Robert Timms](/demand/au/brands/robert-timms) - [Republica](/demand/au/brands/republica-coffee) ## Who owns Nescafé? Nescafé is owned by Nestlé. Brandwave also tracks Fancy Feast, Felix, International Roast, Maggi, NAN, Optifast, Supercoat and Uncle Tobys, owned by the same company, in Australia. - [Nestlé](/demand/au/companies/nestle): Owns 23 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Nescafé? Nescafé is owned by Nestlé. Brandwave also tracks Fancy Feast, Felix, International Roast, Maggi, NAN, Optifast, Supercoat and Uncle Tobys, owned by the same company, in Australia. ## Cite this page Brandwave. "Nescafé: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nescafe This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.