--- title: "National Tiles: search popularity in Australia" description: "National Tiles is a retailer of floor and wall tiles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/national-tiles" publisher: "Brandwave" --- # National Tiles: search popularity in Australia National Tiles is a retailer of floor and wall tiles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: National Tiles - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among tile retailers**: 28.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tile retailers | 2 | 28.5% | 33.1K | | Flooring retailers | 1 | 40.4% | 33.1K | - [Tile retailers](/demand/au/categories/au-tile-retailers) - [Flooring retailers](/demand/au/categories/au-flooring-retailers) ## Top tile retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, National Tiles was mentioned in two out of three: in two of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Beaumont Tiles | 1 of 3 | 1 of 3 | | National Tiles | 2 of 3 | 2 of 3 | | Tile Cloud | 0 of 3 | 0 of 3 | | Bunnings | 0 of 3 | 0 of 3 | | Amber Tiles | 0 of 3 | 0 of 3 | | Di Lorenzo Tiles | 0 of 3 | 0 of 3 | | Tiles of Ezra | 0 of 3 | 0 of 3 | | Tile Republic | 0 of 3 | 0 of 3 | ## Every AI answer about tile retailers - Asked ChatGPT "Where's the best place to buy tiles in Australia?": 1. National Tiles, 2. Beaumont Tiles - Asked ChatGPT "Which tile shop has the best range for a bathroom renovation?": named none of the brands we track - Asked ChatGPT "What's a good tile shop near me?": 1. National Tiles Not named in any answer: Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for National Tiles changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for National Tiles in Australia fell from 49.5K to 33.1K. - Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia decreased from 32.3% to 28.5%. - Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia peaked at 32.9% in December 2025 and was lowest at 24.8% in May 2026. - Across the 12 months ending September 2026, National Tiles’ share of searches among flooring retailers in Australia decreased from 48.2% to 40.4%. - Across the 12 months ending September 2026, National Tiles’ share of searches among flooring retailers in Australia peaked at 49.4% in November 2025 and was lowest at 37.6% in June 2026. ## How did search popularity change for Australia tile retailers in September 2026? - In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%. - In September 2026, Amber Tiles gained share of searches among tile retailers in Australia, from 4.8% to 5.7%. - In September 2026, Beaumont Tiles lost share of searches among tile retailers in Australia, from 43.9% to 42.6%. - In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%. - Tile Cloud’s share of searches among tile retailers in Australia has lost ground for 3 months in a row, from 13.7% to 10.4% in September 2026. - Estimated monthly branded searches for Tile Republic in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026. ## How did search popularity change for Australia flooring retailers in September 2026? - In September 2026, Carpet Court gained share of searches among flooring retailers in Australia, from 29.6% to 33%. - In September 2026, Choices Flooring gained share of searches among flooring retailers in Australia, from 10.8% to 12.1%. - In September 2026, National Tiles lost share of searches among flooring retailers in Australia, from 44.2% to 40.4%. - In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%. - Estimated monthly branded searches for Andersens in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tile retailers | 49.5K | 32.3% | 2 | | Nov 2025 | Tile retailers | 49.5K | 31.8% | 2 | | Dec 2025 | Tile retailers | 33.1K | 32.9% | 2 | | Jan 2026 | Tile retailers | 40.5K | 28.8% | 2 | | Feb 2026 | Tile retailers | 40.5K | 28.8% | 2 | | Mar 2026 | Tile retailers | 40.5K | 28.5% | 2 | | Apr 2026 | Tile retailers | 33.1K | 27.8% | 2 | | May 2026 | Tile retailers | 33.1K | 24.8% | 2 | | Jun 2026 | Tile retailers | 33.1K | 25.1% | 2 | | Jul 2026 | Tile retailers | 33.1K | 27.8% | 2 | | Aug 2026 | Tile retailers | 40.5K | 29.4% | 2 | | Sep 2026 | Tile retailers | 33.1K | 28.5% | 2 | | Oct 2025 | Flooring retailers | 49.5K | 48.2% | 1 | | Nov 2025 | Flooring retailers | 49.5K | 49.4% | 1 | | Dec 2025 | Flooring retailers | 33.1K | 46.4% | 1 | | Jan 2026 | Flooring retailers | 40.5K | 44.4% | 1 | | Feb 2026 | Flooring retailers | 40.5K | 45.5% | 1 | | Mar 2026 | Flooring retailers | 40.5K | 44.1% | 1 | | Apr 2026 | Flooring retailers | 33.1K | 40.7% | 1 | | May 2026 | Flooring retailers | 33.1K | 40.4% | 1 | | Jun 2026 | Flooring retailers | 33.1K | 37.6% | 2 | | Jul 2026 | Flooring retailers | 33.1K | 40.1% | 1 | | Aug 2026 | Flooring retailers | 40.5K | 44.2% | 1 | | Sep 2026 | Flooring retailers | 33.1K | 40.4% | 1 | ## How are National Tiles’ branded searches counted? Brandwave collects information about searches that people make online using National Tiles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “national tiles” ## Which tile retailers compete with National Tiles? - [Beaumont Tiles](/demand/au/brands/beaumont-tiles): Head-to-head: /demand/au/compare/beaumont-tiles-vs-national-tiles - [Tile Cloud](/demand/au/brands/tile-cloud): Head-to-head: /demand/au/compare/national-tiles-vs-tile-cloud - [Bunnings](/demand/au/brands/bunnings): Head-to-head: /demand/au/compare/bunnings-vs-national-tiles - [Amber Tiles](/demand/au/brands/amber-tiles): Head-to-head: /demand/au/compare/amber-tiles-vs-national-tiles - [Di Lorenzo Tiles](/demand/au/brands/di-lorenzo-tiles): Head-to-head: /demand/au/compare/di-lorenzo-tiles-vs-national-tiles - [Tiles of Ezra](/demand/au/brands/tiles-of-ezra) - [Tile Republic](/demand/au/brands/tile-republic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "National Tiles: search popularity in Australia". https://gobrandwave.com/demand/au/brands/national-tiles This page is also available as HTML at https://gobrandwave.com/demand/au/brands/national-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.