--- title: "Narwal: search popularity in Australia" description: "Narwal makes robot vacuums and mops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/narwal" publisher: "Brandwave" --- # Narwal: search popularity in Australia Narwal makes robot vacuums and mops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Narwal - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among robot vacuum brands**: 20.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Robot vacuum brands | 2 | 20.8% | 27.1K | - [Robot vacuum brands](/demand/au/categories/au-robot-vacuum-brands) ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Narwal is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ecovacs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Eufy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | iRobot | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in Australia?": 1. Roborock, 2. Dreame, 3. Ecovacs - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. Ecovacs, 5. iRobot - Asked ChatGPT "What is the best robot vacuum and mop?": 1. Roborock, 2. Ecovacs - Searched Google, AI Overview "robot vacuum": 1. Xiaomi, 2. Roborock - Searched Google, AI Overview "robot vacuum and mop": 1. Roborock, 2. Ecovacs, 3. Narwal Not named in any answer: Dyson, Shark and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Narwal changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Narwal in Australia rose from 22.2K to 27.1K. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia increased from 18.9% to 20.8%. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia peaked at 23.5% in August 2026 and was lowest at 13.7% in November 2025. ## How did search popularity change for Australia robot vacuum brands in September 2026? - In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches. - In September 2026, iRobot gained share of searches among robot vacuum brands in Australia, from 9.4% to 10.4%. - In September 2026, Ecovacs gained share of searches among robot vacuum brands in Australia, from 15.4% to 16.1%. - In September 2026, Roborock lost share of searches among robot vacuum brands in Australia, from 28.7% to 25.4%. - In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%. - In September 2026, Dreame lost share of searches among robot vacuum brands in Australia, from 10.5% to 9.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robot vacuum brands | 22.2K | 18.9% | 2 | | Nov 2025 | Robot vacuum brands | 27.1K | 13.7% | 3 | | Dec 2025 | Robot vacuum brands | 27.1K | 17.4% | 2 | | Jan 2026 | Robot vacuum brands | 22.2K | 20.1% | 2 | | Feb 2026 | Robot vacuum brands | 22.2K | 18.8% | 3 | | Mar 2026 | Robot vacuum brands | 22.2K | 17.8% | 2 | | Apr 2026 | Robot vacuum brands | 27.1K | 21.3% | 2 | | May 2026 | Robot vacuum brands | 27.1K | 22.2% | 2 | | Jun 2026 | Robot vacuum brands | 33.1K | 22.9% | 2 | | Jul 2026 | Robot vacuum brands | 22.2K | 17.5% | 2 | | Aug 2026 | Robot vacuum brands | 27.1K | 23.5% | 2 | | Sep 2026 | Robot vacuum brands | 27.1K | 20.8% | 2 | ## How are Narwal’s branded searches counted? Brandwave collects information about searches that people make online using Narwal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “narwal” ## Which robot vacuum brands compete with Narwal? - [Roborock](/demand/au/brands/roborock): Head-to-head: /demand/au/compare/narwal-vs-roborock - [Ecovacs](/demand/au/brands/ecovacs): Head-to-head: /demand/au/compare/ecovacs-vs-narwal - [Dyson](/demand/au/brands/dyson): Head-to-head: /demand/au/compare/dyson-vs-narwal - [iRobot](/demand/au/brands/irobot): Head-to-head: /demand/au/compare/irobot-vs-narwal - [Dreame](/demand/au/brands/dreame): Head-to-head: /demand/au/compare/dreame-vs-narwal - [Eufy](/demand/au/brands/eufy) - [Shark](/demand/au/brands/shark) - [Xiaomi](/demand/au/brands/xiaomi) - [Samsung](/demand/au/brands/samsung) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Narwal: search popularity in Australia". https://gobrandwave.com/demand/au/brands/narwal This page is also available as HTML at https://gobrandwave.com/demand/au/brands/narwal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.