--- title: "Nala: search popularity in Australia" description: "Nala is an Australian lingerie label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/nala" publisher: "Brandwave" --- # Nala: search popularity in Australia Nala is an Australian lingerie label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nala - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 6.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 3 | 6.6% | 18.1K | - [Lingerie brands](/demand/au/categories/au-lingerie-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nala is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette - Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds - Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei - Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette - Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein Not named in any answer: SKIMS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Nala changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nala in Australia held steady at 18.1K. - Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia increased from 5.8% to 6.6%. - Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia peaked at 8.6% in November 2025 and was lowest at 4.1% in December 2025. ## How did search popularity change for Australia lingerie brands in September 2026? - In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%. - In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%. - In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia. - In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia. - In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia. - In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 18.1K | 5.8% | 3 | | Nov 2025 | Lingerie brands | 33.1K | 8.6% | 3 | | Dec 2025 | Lingerie brands | 14.8K | 4.1% | 3 | | Jan 2026 | Lingerie brands | 18.1K | 5.9% | 3 | | Feb 2026 | Lingerie brands | 14.8K | 5.9% | 3 | | Mar 2026 | Lingerie brands | 18.1K | 7.1% | 3 | | Apr 2026 | Lingerie brands | 14.8K | 5.9% | 3 | | May 2026 | Lingerie brands | 12.1K | 4.6% | 3 | | Jun 2026 | Lingerie brands | 18.1K | 7.1% | 3 | | Jul 2026 | Lingerie brands | 12.1K | 4.8% | 3 | | Aug 2026 | Lingerie brands | 14.8K | 5.4% | 3 | | Sep 2026 | Lingerie brands | 18.1K | 6.6% | 3 | ## How are Nala’s branded searches counted? Brandwave collects information about searches that people make online using Nala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nala bra” ## Which lingerie brands compete with Nala? - [Bras N Things](/demand/au/brands/bras-n-things): Head-to-head: /demand/au/compare/bras-n-things-vs-nala - [Honey Birdette](/demand/au/brands/honey-birdette): Head-to-head: /demand/au/compare/honey-birdette-vs-nala - [Triumph](/demand/au/brands/triumph-lingerie): Head-to-head: /demand/au/compare/nala-vs-triumph-lingerie - [Berlei](/demand/au/brands/berlei): Head-to-head: /demand/au/compare/berlei-vs-nala - [Bonds](/demand/au/brands/bonds): Head-to-head: /demand/au/compare/bonds-vs-nala - [SKIMS](/demand/au/brands/skims) - [Bendon](/demand/au/brands/bendon) - [Calvin Klein](/demand/au/brands/calvin-klein) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nala: search popularity in Australia". https://gobrandwave.com/demand/au/brands/nala This page is also available as HTML at https://gobrandwave.com/demand/au/brands/nala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.