--- title: "Naked Wines: search popularity in Australia" description: "Naked Wines sells wine from independent winemakers, funded by its members. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/naked-wines" publisher: "Brandwave" --- # Naked Wines: search popularity in Australia Naked Wines sells wine from independent winemakers, funded by its members. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Naked Wines - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among wine clubs**: 32.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wine clubs | 2 | 32.7% | 14.8K | - [Wine clubs](/demand/au/categories/au-wine-clubs) ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Naked Wines was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naked Wines is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Pair Days | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Vinomofo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Naked Wines | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Laithwaites | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wine Selectors | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in Australia?": 1. Naked Wines, 2. Vinomofo - Asked ChatGPT "What are the best wine clubs in Australia?": 1. Good Pair Days, 2. Naked Wines, 3. Vinomofo, 4. Wine Selectors - Asked ChatGPT "What's the best online wine delivery service in Australia?": 1. Good Pair Days, 2. Vinomofo, 3. Laithwaites - Searched Google, AI Overview "wine club": 1. Good Pair Days, 2. Vinomofo, 3. Naked Wines Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Naked Wines changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Naked Wines in Australia fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia decreased from 33.6% to 32.7%. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia peaked at 36.8% in December 2025 and was lowest at 29.7% in April 2026. - Across the 12 months ending September 2026, Naked Wines fell from 1st to 2nd among wine clubs in Australia. ## How did search popularity change for Australia wine clubs in September 2026? - In September 2026, Good Pair Days gained share of searches among wine clubs in Australia, from 15.1% to 17.9%. - In September 2026, Vinomofo lost share of searches among wine clubs in Australia, from 41.4% to 40%. - In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%. - Estimated monthly branded searches for Laithwaites in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. - Estimated monthly branded searches for Wine Selectors in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wine clubs | 18.1K | 33.6% | 1 | | Nov 2025 | Wine clubs | 22.2K | 31.3% | 2 | | Dec 2025 | Wine clubs | 22.2K | 36.8% | 1 | | Jan 2026 | Wine clubs | 18.1K | 34.4% | 1 | | Feb 2026 | Wine clubs | 14.8K | 32.5% | 1 | | Mar 2026 | Wine clubs | 14.8K | 30.1% | 2 | | Apr 2026 | Wine clubs | 14.8K | 29.7% | 2 | | May 2026 | Wine clubs | 14.8K | 30.8% | 2 | | Jun 2026 | Wine clubs | 18.1K | 34% | 2 | | Jul 2026 | Wine clubs | 18.1K | 36.8% | 1 | | Aug 2026 | Wine clubs | 18.1K | 33.8% | 2 | | Sep 2026 | Wine clubs | 14.8K | 32.7% | 2 | ## How are Naked Wines’ branded searches counted? Brandwave collects information about searches that people make online using Naked Wines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “naked wines” ## Which wine clubs compete with Naked Wines? - [Vinomofo](/demand/au/brands/vinomofo): Head-to-head: /demand/au/compare/naked-wines-vs-vinomofo - [Good Pair Days](/demand/au/brands/good-pair-days): Head-to-head: /demand/au/compare/good-pair-days-vs-naked-wines - [Wine Selectors](/demand/au/brands/wine-selectors): Head-to-head: /demand/au/compare/naked-wines-vs-wine-selectors - [Laithwaites](/demand/au/brands/laithwaites): Head-to-head: /demand/au/compare/laithwaites-vs-naked-wines ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Naked Wines: search popularity in Australia". https://gobrandwave.com/demand/au/brands/naked-wines This page is also available as HTML at https://gobrandwave.com/demand/au/brands/naked-wines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.