---
title: "Mitsubishi Electric: search popularity in Australia"
description: "Mitsubishi Electric makes heat pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/mitsubishi-electric"
publisher: "Brandwave"
---

# Mitsubishi Electric: search popularity in Australia

Mitsubishi Electric makes heat pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mitsubishi Electric
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among fridge brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fridge brands | 8 | 6.4% | 6.6K |

- [Fridge brands](/demand/au/categories/au-fridge-brands)

## Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric is the most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fridge brands

- Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung
- Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG
- Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse
- Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric
- Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense

Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Mitsubishi Electric changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in Australia fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in Australia peaked at 8% in March 2026 and was lowest at 6.3% in November 2025.

## How did search popularity change for Australia fridge brands in September 2026?

- In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
- In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
- In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
- In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.
- Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
- In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fridge brands | 8.1K | 6.4% | 8 |
| Nov 2025 | Fridge brands | 9.9K | 6.3% | 8 |
| Dec 2025 | Fridge brands | 9.9K | 7.4% | 7 |
| Jan 2026 | Fridge brands | 9.9K | 7% | 8 |
| Feb 2026 | Fridge brands | 8.1K | 6.9% | 8 |
| Mar 2026 | Fridge brands | 9.9K | 8% | 6 |
| Apr 2026 | Fridge brands | 8.1K | 7.5% | 7 |
| May 2026 | Fridge brands | 8.1K | 6.8% | 7 |
| Jun 2026 | Fridge brands | 9.9K | 7.7% | 6 |
| Jul 2026 | Fridge brands | 8.1K | 7.9% | 6 |
| Aug 2026 | Fridge brands | 8.1K | 7.8% | 7 |
| Sep 2026 | Fridge brands | 6.6K | 6.4% | 8 |

## How are Mitsubishi Electric’s branded searches counted?

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mitsubishi electric fridge”

## Which fridge brands compete with Mitsubishi Electric?

- [Fisher & Paykel](/demand/au/brands/fisher-and-paykel)
- [Hisense](/demand/au/brands/hisense)
- [LG](/demand/au/brands/lg)
- [Samsung](/demand/au/brands/samsung)
- [Westinghouse](/demand/au/brands/westinghouse): Head-to-head: /demand/au/compare/mitsubishi-electric-vs-westinghouse
- [Haier](/demand/au/brands/haier): Head-to-head: /demand/au/compare/haier-vs-mitsubishi-electric
- [CHiQ](/demand/au/brands/chiq): Head-to-head: /demand/au/compare/chiq-vs-mitsubishi-electric
- [Smeg](/demand/au/brands/smeg): Head-to-head: /demand/au/compare/mitsubishi-electric-vs-smeg
- [Electrolux](/demand/au/brands/electrolux): Head-to-head: /demand/au/compare/electrolux-vs-mitsubishi-electric
- [Liebherr](/demand/au/brands/liebherr)
- [Bosch](/demand/au/brands/bosch)
- [Miele](/demand/au/brands/miele)
- [Beko](/demand/au/brands/beko)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mitsubishi Electric: search popularity in Australia". https://gobrandwave.com/demand/au/brands/mitsubishi-electric

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.