--- title: "Midea: search popularity in Australia" description: "Midea makes heat pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/midea" publisher: "Brandwave" --- # Midea: search popularity in Australia Midea makes heat pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Midea - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among air conditioner brands**: 6.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air conditioner brands | 5 | 6.6% | 4.4K | - [Air conditioner brands](/demand/au/categories/au-air-conditioner-brands) ## Top air conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Midea did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daikin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Heavy Industries | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fujitsu | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Panasonic | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Rinnai | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Actron Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kelvinator | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carrier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air conditioner brands - Asked ChatGPT "Which air conditioner brand should I buy in Australia?": 1. Mitsubishi Heavy Industries, 2. Daikin, 3. Mitsubishi Electric, 4. Fujitsu - Asked ChatGPT "What are the best split system air conditioners in Australia?": 1. Mitsubishi Heavy Industries, 2. Daikin, 3. Mitsubishi Electric, 4. Fujitsu, 5. Panasonic - Asked ChatGPT "What is the most reliable air conditioner brand?": 1. Mitsubishi Heavy Industries, 2. Daikin, 3. Mitsubishi Electric, 4. Fujitsu - Searched Google, AI Overview "air conditioner": 1. Fujitsu - Searched Google, AI Overview "split system air conditioner": 1. Daikin, 2. Fujitsu, 3. Panasonic, 4. Rinnai Not named in any answer: Actron Air, Midea, Gree, Haier, Kelvinator, Teco, Carrier, LG and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Midea changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Midea in Australia held steady at 4.4K. - Across the 12 months ending September 2026, Midea’s share of searches among air conditioner brands in Australia increased from 4.3% to 6.6%. - Across the 12 months ending September 2026, Midea’s share of searches among air conditioner brands in Australia peaked at 6.7% in July 2026 and was lowest at 3.6% in December 2025. - Across the 12 months ending September 2026, Midea rose from 7th to 5th among air conditioner brands in Australia. ## How did search popularity change for Australia air conditioner brands in September 2026? - In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches. - In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches. - In September 2026, Rinnai gained share of searches among air conditioner brands in Australia, from 2.6% to 3.6%. - In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%. - In September 2026, Midea gained share of searches among air conditioner brands in Australia, from 5.9% to 6.6%. - In September 2026, Mitsubishi Heavy Industries gained share of searches among air conditioner brands in Australia, from 4.7% to 5.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air conditioner brands | 4.4K | 4.3% | 7 | | Nov 2025 | Air conditioner brands | 4.4K | 3.9% | 8 | | Dec 2025 | Air conditioner brands | 4.4K | 3.6% | 8 | | Jan 2026 | Air conditioner brands | 5.4K | 3.7% | 8 | | Feb 2026 | Air conditioner brands | 3.6K | 4% | 8 | | Mar 2026 | Air conditioner brands | 2.9K | 4.1% | 8 | | Apr 2026 | Air conditioner brands | 2.4K | 4.5% | 5 | | May 2026 | Air conditioner brands | 2.9K | 4.9% | 5 | | Jun 2026 | Air conditioner brands | 3.6K | 5.2% | 5 | | Jul 2026 | Air conditioner brands | 4.4K | 6.7% | 5 | | Aug 2026 | Air conditioner brands | 3.6K | 5.9% | 5 | | Sep 2026 | Air conditioner brands | 4.4K | 6.6% | 5 | ## How are Midea’s branded searches counted? Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “midea air conditioner” ## Which air conditioner brands compete with Midea? - [Daikin](/demand/au/brands/daikin) - [Mitsubishi Electric](/demand/au/brands/mitsubishi-electric): Head-to-head: /demand/au/compare/midea-vs-mitsubishi-electric - [Fujitsu](/demand/au/brands/fujitsu): Head-to-head: /demand/au/compare/fujitsu-vs-midea - [Actron Air](/demand/au/brands/actron-air): Head-to-head: /demand/au/compare/actron-air-vs-midea - [Mitsubishi Heavy Industries](/demand/au/brands/mitsubishi-heavy-industries): Head-to-head: /demand/au/compare/midea-vs-mitsubishi-heavy-industries - [Gree](/demand/au/brands/gree): Head-to-head: /demand/au/compare/gree-vs-midea - [Panasonic](/demand/au/brands/panasonic) - [Rinnai](/demand/au/brands/rinnai) - [Haier](/demand/au/brands/haier) - [Kelvinator](/demand/au/brands/kelvinator) - [Teco](/demand/au/brands/teco) - [Carrier](/demand/au/brands/carrier) - [LG](/demand/au/brands/lg) - [Samsung](/demand/au/brands/samsung) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Midea: search popularity in Australia". https://gobrandwave.com/demand/au/brands/midea This page is also available as HTML at https://gobrandwave.com/demand/au/brands/midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.