--- title: "Midas: search popularity in Australia" description: "Midas is a car servicing chain offering servicing, brakes and repairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/midas" publisher: "Brandwave" --- # Midas: search popularity in Australia Midas is a car servicing chain offering servicing, brakes and repairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Midas - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among car servicing chains**: 21.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car servicing chains | 2 | 21.8% | 22.2K | - [Car servicing chains](/demand/au/categories/au-car-servicing-chains) ## Top car servicing chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Midas appeared in all three answers. Midas is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | mycar Tyre & Auto | 1st | 3 of 3 | 3 of 3 | | Ultra Tune | 1st | 3 of 3 | 3 of 3 | | Midas | 3rd | 3 of 3 | 3 of 3 | | Pedders | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about car servicing chains - Asked ChatGPT "Where should I get my car serviced in Australia?": 1. mycar Tyre & Auto, 2. Ultra Tune, 3. Midas - Asked ChatGPT "What are the best car servicing chains in Australia?": 1. mycar Tyre & Auto, 2. Ultra Tune, 3. Midas - Asked ChatGPT "Which car service chain in Australia is cheapest for a logbook service?": 1. Ultra Tune, 2. mycar Tyre & Auto, 3. Midas Not named in any answer: Pedders. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Midas changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Midas in Australia fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Midas’ share of searches among car servicing chains in Australia peaked at 29.3% in June 2026 and was lowest at 18.5% in December 2025. ## How did search popularity change for Australia car servicing chains in September 2026? - Estimated monthly branded searches for mycar Tyre & Auto in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. - Estimated monthly branded searches for Pedders in Australia fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Midas in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. - Estimated monthly branded searches for Ultra Tune in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car servicing chains | 27.1K | 21.7% | 2 | | Nov 2025 | Car servicing chains | 27.1K | 19.6% | 2 | | Dec 2025 | Car servicing chains | 22.2K | 18.5% | 3 | | Jan 2026 | Car servicing chains | 22.2K | 19.4% | 3 | | Feb 2026 | Car servicing chains | 22.2K | 20.8% | 3 | | Mar 2026 | Car servicing chains | 22.2K | 20.8% | 3 | | Apr 2026 | Car servicing chains | 22.2K | 22.1% | 2 | | May 2026 | Car servicing chains | 27.1K | 25.4% | 2 | | Jun 2026 | Car servicing chains | 33.1K | 29.3% | 2 | | Jul 2026 | Car servicing chains | 22.2K | 21.8% | 2 | | Aug 2026 | Car servicing chains | 22.2K | 21.8% | 2 | | Sep 2026 | Car servicing chains | 22.2K | 21.8% | 2 | ## How are Midas’ branded searches counted? Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “midas” ## Which car servicing chains compete with Midas? - [mycar Tyre & Auto](/demand/au/brands/mycar): Head-to-head: /demand/au/compare/midas-vs-mycar - [Ultra Tune](/demand/au/brands/ultra-tune): Head-to-head: /demand/au/compare/midas-vs-ultra-tune - [Pedders](/demand/au/brands/pedders): Head-to-head: /demand/au/compare/midas-vs-pedders ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Midas: search popularity in Australia". https://gobrandwave.com/demand/au/brands/midas This page is also available as HTML at https://gobrandwave.com/demand/au/brands/midas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.