--- title: "Merrell: search popularity in Australia" description: "Merrell offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/merrell" publisher: "Brandwave" --- # Merrell: search popularity in Australia Merrell offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Merrell - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among hiking boot brands**: 28.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking boot brands | 1 | 28.6% | 4.9K | - [Hiking boot brands](/demand/au/categories/au-hiking-boot-brands) ## Top hiking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Merrell appeared in all four answers. Merrell is the most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking boot brands - Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA - Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia - Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA - Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu Not named in any answer: Altra, Oboz and Meindl. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Merrell changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Merrell in Australia rose from 3.7K to 4.9K. - Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia increased from 25.8% to 28.6%. - Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia peaked at 37.4% in May 2026 and was lowest at 23.7% in February 2026. ## How did search popularity change for Australia hiking boot brands in September 2026? - In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches. - In September 2026, Merrell gained share of searches among hiking boot brands in Australia, from 27.2% to 28.6%. - In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%. - In September 2026, KEEN gained share of searches among hiking boot brands in Australia, from 8.7% to 9.3%. - In September 2026, Columbia lost share of searches among hiking boot brands in Australia, from 8.2% to 5.8%. - In September 2026, SCARPA lost share of searches among hiking boot brands in Australia, from 16.3% to 14.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hiking boot brands | 3.7K | 25.8% | 1 | | Nov 2025 | Hiking boot brands | 4.2K | 25.3% | 1 | | Dec 2025 | Hiking boot brands | 3.4K | 25.1% | 1 | | Jan 2026 | Hiking boot brands | 4.2K | 26.6% | 1 | | Feb 2026 | Hiking boot brands | 3.2K | 23.7% | 1 | | Mar 2026 | Hiking boot brands | 5.8K | 31.9% | 1 | | Apr 2026 | Hiking boot brands | 6.5K | 33.7% | 1 | | May 2026 | Hiking boot brands | 9K | 37.4% | 1 | | Jun 2026 | Hiking boot brands | 6K | 26.4% | 1 | | Jul 2026 | Hiking boot brands | 6.3K | 27.1% | 1 | | Aug 2026 | Hiking boot brands | 6.3K | 27.2% | 1 | | Sep 2026 | Hiking boot brands | 4.9K | 28.6% | 1 | ## How are Merrell’s branded searches counted? Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “merrell hiking boots” - “merrell moab” ## Which hiking boot brands compete with Merrell? - [SCARPA](/demand/au/brands/scarpa): Head-to-head: /demand/au/compare/merrell-vs-scarpa - [Salomon](/demand/au/brands/salomon): Head-to-head: /demand/au/compare/merrell-vs-salomon - [KEEN](/demand/au/brands/keen-footwear): Head-to-head: /demand/au/compare/keen-footwear-vs-merrell - [HOKA](/demand/au/brands/hoka): Head-to-head: /demand/au/compare/hoka-vs-merrell - [LOWA](/demand/au/brands/lowa): Head-to-head: /demand/au/compare/lowa-vs-merrell - [Columbia](/demand/au/brands/columbia) - [Kathmandu](/demand/au/brands/kathmandu) - [Altra](/demand/au/brands/altra) - [La Sportiva](/demand/au/brands/la-sportiva) - [Oboz](/demand/au/brands/oboz) - [Meindl](/demand/au/brands/meindl) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Merrell: search popularity in Australia". https://gobrandwave.com/demand/au/brands/merrell This page is also available as HTML at https://gobrandwave.com/demand/au/brands/merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.