--- title: "Mermade Hair: search popularity in Australia" description: "Mermade Hair is an Australian maker of hair wavers and styling tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/mermade-hair" publisher: "Brandwave" --- # Mermade Hair: search popularity in Australia Mermade Hair is an Australian maker of hair wavers and styling tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mermade Hair - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among hair styling tool brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair styling tool brands | 6 | 1.2% | 2.4K | - [Hair styling tool brands](/demand/au/categories/au-hair-styling-tool-brands) ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mermade Hair did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Mermade Hair changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mermade Hair in Australia fell from 4.4K to 2.4K. - Across the 12 months ending September 2026, Mermade Hair’s share of searches among hair styling tool brands in Australia decreased from 2% to 1.2%. - Across the 12 months ending September 2026, Mermade Hair’s share of searches among hair styling tool brands in Australia peaked at 2.5% in May 2026 and was lowest at 1.2% in August 2026. - Across the 12 months ending September 2026, Mermade Hair fell from 4th to 6th among hair styling tool brands in Australia. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%. - In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%. - In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia. - In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia. - Estimated monthly branded searches for Remington in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Silver Bullet in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair styling tool brands | 4.4K | 2% | 4 | | Nov 2025 | Hair styling tool brands | 9.9K | 2.4% | 4 | | Dec 2025 | Hair styling tool brands | 6.6K | 2% | 4 | | Jan 2026 | Hair styling tool brands | 3.6K | 2% | 4 | | Feb 2026 | Hair styling tool brands | 2.9K | 1.8% | 5 | | Mar 2026 | Hair styling tool brands | 2.9K | 1.6% | 5 | | Apr 2026 | Hair styling tool brands | 2.9K | 1.7% | 5 | | May 2026 | Hair styling tool brands | 4.4K | 2.5% | 4 | | Jun 2026 | Hair styling tool brands | 2.9K | 1.5% | 5 | | Jul 2026 | Hair styling tool brands | 2.4K | 1.2% | 6 | | Aug 2026 | Hair styling tool brands | 2.4K | 1.2% | 6 | | Sep 2026 | Hair styling tool brands | 2.4K | 1.2% | 6 | ## How are Mermade Hair’s branded searches counted? Brandwave collects information about searches that people make online using Mermade Hair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mermade hair” ## Which hair styling tool brands compete with Mermade Hair? - [Dyson](/demand/au/brands/dyson) - [ghd](/demand/au/brands/ghd-hair) - [Shark Beauty](/demand/au/brands/shark-beauty): Head-to-head: /demand/au/compare/mermade-hair-vs-shark-beauty - [Remington](/demand/au/brands/remington-grooming): Head-to-head: /demand/au/compare/mermade-hair-vs-remington-grooming - [Cloud Nine](/demand/au/brands/cloud-nine): Head-to-head: /demand/au/compare/cloud-nine-vs-mermade-hair - [BaByliss](/demand/au/brands/babyliss): Head-to-head: /demand/au/compare/babyliss-vs-mermade-hair - [VS Sassoon](/demand/au/brands/vs-sassoon): Head-to-head: /demand/au/compare/mermade-hair-vs-vs-sassoon - [Silver Bullet](/demand/au/brands/silver-bullet) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mermade Hair: search popularity in Australia". https://gobrandwave.com/demand/au/brands/mermade-hair This page is also available as HTML at https://gobrandwave.com/demand/au/brands/mermade-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.