--- title: "MECCA: search popularity in Australia" description: "MECCA is a beauty retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/mecca" publisher: "Brandwave" --- # MECCA: search popularity in Australia MECCA is a beauty retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MECCA - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among beauty retailers**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beauty retailers | 2 | 12.1% | 450K | - [Beauty retailers](/demand/au/categories/au-beauty-retailers) ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MECCA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MECCA is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MECCA | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Adore Beauty | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sephora | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Priceline Pharmacy | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chemist Warehouse | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Lookfantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy skincare and makeup in Australia?": 1. MECCA, 2. Priceline Pharmacy, 3. Adore Beauty, 4. Chemist Warehouse, 5. Sephora - Asked ChatGPT "What are the best beauty stores in Australia?": 1. MECCA, 2. Sephora, 3. Priceline Pharmacy, 4. Adore Beauty, 5. Chemist Warehouse - Asked ChatGPT "What's the best online beauty store in Australia?": 1. Adore Beauty, 2. Sephora, 3. MECCA, 4. Chemist Warehouse - Searched Google, AI Overview "beauty store": named none of the brands we track Not named in any answer: Lookfantastic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for MECCA changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MECCA in Australia fell from 550K to 450K. - Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia peaked at 17.3% in February 2026 and was lowest at 10.2% in January 2026. ## How did search popularity change for Australia beauty retailers in September 2026? - In September 2026, Chemist Warehouse gained share of searches among beauty retailers in Australia, from 71.4% to 73.8%. - In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%. - In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%. - Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026. - Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beauty retailers | 550K | 12.1% | 2 | | Nov 2025 | Beauty retailers | 823K | 13.8% | 2 | | Dec 2025 | Beauty retailers | 823K | 14.5% | 2 | | Jan 2026 | Beauty retailers | 450K | 10.2% | 2 | | Feb 2026 | Beauty retailers | 673K | 17.3% | 2 | | Mar 2026 | Beauty retailers | 450K | 10.4% | 2 | | Apr 2026 | Beauty retailers | 450K | 11.9% | 2 | | May 2026 | Beauty retailers | 450K | 12% | 2 | | Jun 2026 | Beauty retailers | 450K | 12.2% | 2 | | Jul 2026 | Beauty retailers | 450K | 12% | 2 | | Aug 2026 | Beauty retailers | 550K | 14.3% | 2 | | Sep 2026 | Beauty retailers | 450K | 12.1% | 2 | ## How are MECCA’s branded searches counted? Brandwave collects information about searches that people make online using MECCA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mecca” ## Which beauty retailers compete with MECCA? - [Chemist Warehouse](/demand/au/brands/chemist-warehouse): Head-to-head: /demand/au/compare/chemist-warehouse-vs-mecca - [Sephora](/demand/au/brands/sephora): Head-to-head: /demand/au/compare/mecca-vs-sephora - [Priceline Pharmacy](/demand/au/brands/priceline-pharmacy): Head-to-head: /demand/au/compare/mecca-vs-priceline-pharmacy - [Adore Beauty](/demand/au/brands/adore-beauty): Head-to-head: /demand/au/compare/adore-beauty-vs-mecca - [Lookfantastic](/demand/au/brands/lookfantastic): Head-to-head: /demand/au/compare/lookfantastic-vs-mecca ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MECCA: search popularity in Australia". https://gobrandwave.com/demand/au/brands/mecca This page is also available as HTML at https://gobrandwave.com/demand/au/brands/mecca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.