--- title: "McGrath: search popularity in Australia" description: "McGrath is a real estate agency network for sales and property management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/mcgrath" publisher: "Brandwave" --- # McGrath: search popularity in Australia McGrath is a real estate agency network for sales and property management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McGrath - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among real estate agencies**: 11.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Real estate agencies | 4 | 11.6% | 18.1K | - [Real estate agencies](/demand/au/categories/au-real-estate-agencies) ## Top real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McGrath was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McGrath is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | LJ Hooker | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Belle Property | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harcourts | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McGrath | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | First National Real Estate | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Century 21 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about real estate agencies - Asked ChatGPT "Which real estate agency should I use to sell my house in Australia?": 1. Ray White, 2. LJ Hooker, 3. McGrath, 4. Belle Property - Asked ChatGPT "What are the best real estate agencies in Australia?": 1. Ray White, 2. Harcourts, 3. LJ Hooker, 4. First National Real Estate, 5. McGrath, 6. Belle Property - Asked ChatGPT "What's the best real estate agency in Australia for property management?": 1. Ray White, 2. Belle Property - Searched Google, AI Overview "real estate agent": named none of the brands we track Not named in any answer: Century 21. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for McGrath changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for McGrath in Australia fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, McGrath’s share of searches among real estate agencies in Australia increased from 10.7% to 11.6%. - Across the 12 months ending September 2026, McGrath’s share of searches among real estate agencies in Australia peaked at 11.6% in July 2026 and was lowest at 8.8% in January 2026. - Across the 12 months ending September 2026, McGrath rose from 5th to 4th among real estate agencies in Australia. ## How did search popularity change for Australia real estate agencies in September 2026? - In September 2026, McGrath overtook LJ Hooker to rank 4th among real estate agencies in Australia, with 11.6% of the searches. - In September 2026, Harcourts gained share of searches among real estate agencies in Australia, from 12.9% to 14.3%. - In September 2026, Belle Property gained share of searches among real estate agencies in Australia, from 10.5% to 11.6%. - In September 2026, First National Real Estate gained share of searches among real estate agencies in Australia, from 7% to 7.8%. - In September 2026, Century 21 gained share of searches among real estate agencies in Australia, from 5.7% to 6.4%. - In September 2026, Ray White lost share of searches among real estate agencies in Australia, from 42.9% to 38.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Real estate agencies | 22.2K | 10.7% | 5 | | Nov 2025 | Real estate agencies | 22.2K | 11.6% | 5 | | Dec 2025 | Real estate agencies | 14.8K | 9.4% | 5 | | Jan 2026 | Real estate agencies | 22.2K | 8.8% | 5 | | Feb 2026 | Real estate agencies | 22.2K | 11.3% | 5 | | Mar 2026 | Real estate agencies | 22.2K | 11.6% | 5 | | Apr 2026 | Real estate agencies | 18.1K | 10.2% | 5 | | May 2026 | Real estate agencies | 18.1K | 10.2% | 5 | | Jun 2026 | Real estate agencies | 18.1K | 11.4% | 5 | | Jul 2026 | Real estate agencies | 18.1K | 11.6% | 4 | | Aug 2026 | Real estate agencies | 18.1K | 10.5% | 5 | | Sep 2026 | Real estate agencies | 18.1K | 11.6% | 4 | ## How are McGrath’s branded searches counted? Brandwave collects information about searches that people make online using McGrath’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mcgrath real estate” ## Which real estate agencies compete with McGrath? - [Ray White](/demand/au/brands/ray-white): Head-to-head: /demand/au/compare/mcgrath-vs-ray-white - [Harcourts](/demand/au/brands/harcourts): Head-to-head: /demand/au/compare/harcourts-vs-mcgrath - [Belle Property](/demand/au/brands/belle-property): Head-to-head: /demand/au/compare/belle-property-vs-mcgrath - [LJ Hooker](/demand/au/brands/lj-hooker): Head-to-head: /demand/au/compare/lj-hooker-vs-mcgrath - [First National Real Estate](/demand/au/brands/first-national-real-estate): Head-to-head: /demand/au/compare/first-national-real-estate-vs-mcgrath - [Century 21](/demand/au/brands/century-21) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McGrath: search popularity in Australia". https://gobrandwave.com/demand/au/brands/mcgrath This page is also available as HTML at https://gobrandwave.com/demand/au/brands/mcgrath. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.