---
title: "Maybelline: search popularity in Australia"
description: "Maybelline is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/maybelline"
publisher: "Brandwave"
---

# Maybelline: search popularity in Australia

Maybelline is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maybelline
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among makeup brands**: 9.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Makeup brands | 3 | 9.5% | 22.2K |

- [Makeup brands](/demand/au/categories/au-makeup-brands)

## Top makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maybelline is the ninth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Charlotte Tilbury | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| NARS | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Fenty Beauty | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| MAC | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| MCoBeauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| MECCA MAX | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Rare Beauty | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nude by Nature | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Maybelline | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Too Faced | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ere Perez | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Huda Beauty | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Napoleon Perdis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| INIKA Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about makeup brands

- Asked ChatGPT "What are the best makeup brands in Australia?": 1. Charlotte Tilbury, 2. NARS, 3. Fenty Beauty, 4. MAC, 5. Rare Beauty, 6. Maybelline, 7. MCoBeauty, 8. Nude by Nature, 9. Ere Perez, 10. MECCA MAX
- Asked ChatGPT "Which Australian makeup brand is best for everyday wear?": 1. MCoBeauty, 2. Nude by Nature, 3. Ere Perez
- Asked ChatGPT "What's the best drugstore foundation in Australia?": 1. Maybelline
- Searched Google, AI Overview "makeup brands": 1. Charlotte Tilbury, 2. MAC, 3. NARS, 4. Fenty Beauty, 5. Maybelline, 6. MECCA MAX
- Searched Google, AI Overview "makeup": 1. MECCA MAX, 2. NARS, 3. Charlotte Tilbury, 4. Too Faced, 5. Rare Beauty, 6. Fenty Beauty, 7. Huda Beauty

Not named in any answer: e.l.f. Cosmetics, Napoleon Perdis and INIKA Organic.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Maybelline changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Maybelline in Australia held steady at 22.2K.
- Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in Australia increased from 8.2% to 9.5%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in Australia peaked at 9.6% in February 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Maybelline rose from 4th to 3rd among makeup brands in Australia.

## How did search popularity change for Australia makeup brands in September 2026?

- In September 2026, Huda Beauty overtook MAC to rank 4th among makeup brands in Australia, with 7.7% of the searches.
- In September 2026, Rare Beauty overtook Fenty Beauty to rank 6th among makeup brands in Australia, with 5.2% of the searches.
- In September 2026, Charlotte Tilbury gained share of searches among makeup brands in Australia, from 15.6% to 17.3%.
- In September 2026, Maybelline gained share of searches among makeup brands in Australia, from 8.5% to 9.5%.
- In September 2026, MCoBeauty lost share of searches among makeup brands in Australia, from 34.8% to 31.7%.
- In September 2026, MAC lost share of searches among makeup brands in Australia, from 7.4% to 5.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makeup brands | 22.2K | 8.2% | 4 |
| Nov 2025 | Makeup brands | 22.2K | 4.5% | 6 |
| Dec 2025 | Makeup brands | 18.1K | 5.9% | 4 |
| Jan 2026 | Makeup brands | 18.1K | 8.1% | 4 |
| Feb 2026 | Makeup brands | 18.1K | 9.6% | 4 |
| Mar 2026 | Makeup brands | 22.2K | 9.3% | 3 |
| Apr 2026 | Makeup brands | 18.1K | 9.2% | 3 |
| May 2026 | Makeup brands | 18.1K | 8.9% | 4 |
| Jun 2026 | Makeup brands | 22.2K | 9.3% | 3 |
| Jul 2026 | Makeup brands | 22.2K | 9% | 3 |
| Aug 2026 | Makeup brands | 22.2K | 8.5% | 3 |
| Sep 2026 | Makeup brands | 22.2K | 9.5% | 3 |

## How are Maybelline’s branded searches counted?

Brandwave collects information about searches that people make online using Maybelline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maybelline”

## Which makeup brands compete with Maybelline?

- [MCoBeauty](/demand/au/brands/mcobeauty): Head-to-head: /demand/au/compare/maybelline-vs-mcobeauty
- [Charlotte Tilbury](/demand/au/brands/charlotte-tilbury): Head-to-head: /demand/au/compare/charlotte-tilbury-vs-maybelline
- [Huda Beauty](/demand/au/brands/huda-beauty): Head-to-head: /demand/au/compare/huda-beauty-vs-maybelline
- [MAC](/demand/au/brands/mac-cosmetics): Head-to-head: /demand/au/compare/mac-cosmetics-vs-maybelline
- [Rare Beauty](/demand/au/brands/rare-beauty): Head-to-head: /demand/au/compare/maybelline-vs-rare-beauty
- [Fenty Beauty](/demand/au/brands/fenty-beauty)
- [e.l.f. Cosmetics](/demand/au/brands/e-l-f-cosmetics)
- [Napoleon Perdis](/demand/au/brands/napoleon-perdis)
- [Nude by Nature](/demand/au/brands/nude-by-nature)
- [NARS](/demand/au/brands/nars-cosmetics)
- [Ere Perez](/demand/au/brands/ere-perez)
- [MECCA MAX](/demand/au/brands/mecca-max)
- [Too Faced](/demand/au/brands/too-faced)
- [INIKA Organic](/demand/au/brands/inika)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maybelline: search popularity in Australia". https://gobrandwave.com/demand/au/brands/maybelline

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.