--- title: "Maui Jim: search popularity in Australia" description: "Maui Jim is a sunglass brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/maui-jim" publisher: "Brandwave" --- # Maui Jim: search popularity in Australia Maui Jim is a sunglass brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maui Jim - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 6 | 6.5% | 8.1K | - [Sunglasses brands](/demand/au/categories/au-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maui Jim was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maui Jim is the fourth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Maui Jim changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Maui Jim in Australia held steady at 8.1K. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia decreased from 7% to 6.5%. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia peaked at 7% in October 2025 and was lowest at 5.5% in July 2026. - Across the 12 months ending September 2026, Maui Jim rose from 7th to 6th among sunglasses brands in Australia. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%. - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. - In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 8.1K | 7% | 7 | | Nov 2025 | Sunglasses brands | 12.1K | 6.5% | 6 | | Dec 2025 | Sunglasses brands | 12.1K | 6.6% | 7 | | Jan 2026 | Sunglasses brands | 8.1K | 6.2% | 7 | | Feb 2026 | Sunglasses brands | 6.6K | 6.6% | 7 | | Mar 2026 | Sunglasses brands | 6.6K | 6.9% | 6 | | Apr 2026 | Sunglasses brands | 5.4K | 6% | 7 | | May 2026 | Sunglasses brands | 5.4K | 6.1% | 7 | | Jun 2026 | Sunglasses brands | 5.4K | 5.9% | 7 | | Jul 2026 | Sunglasses brands | 5.4K | 5.5% | 7 | | Aug 2026 | Sunglasses brands | 6.6K | 5.8% | 7 | | Sep 2026 | Sunglasses brands | 8.1K | 6.5% | 6 | ## How are Maui Jim’s branded searches counted? Brandwave collects information about searches that people make online using Maui Jim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maui jim” ## Which sunglasses brands compete with Maui Jim? - [Oakley](/demand/au/brands/oakley) - [Ray-Ban](/demand/au/brands/ray-ban) - [Le Specs](/demand/au/brands/le-specs): Head-to-head: /demand/au/compare/le-specs-vs-maui-jim - [Quay](/demand/au/brands/quay): Head-to-head: /demand/au/compare/maui-jim-vs-quay - [Carrera](/demand/au/brands/carrera): Head-to-head: /demand/au/compare/carrera-vs-maui-jim - [Poppy Lissiman](/demand/au/brands/poppy-lissiman): Head-to-head: /demand/au/compare/maui-jim-vs-poppy-lissiman - [Cancer Council](/demand/au/brands/cancer-council-sunscreen): Head-to-head: /demand/au/compare/cancer-council-sunscreen-vs-maui-jim - [OTIS](/demand/au/brands/otis-eyewear) - [Szade](/demand/au/brands/szade) - [Bollé](/demand/au/brands/bolle) - [Local Supply](/demand/au/brands/local-supply) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Maui Jim: search popularity in Australia". https://gobrandwave.com/demand/au/brands/maui-jim This page is also available as HTML at https://gobrandwave.com/demand/au/brands/maui-jim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.