---
title: "Maton: search popularity in Australia"
description: "Maton is an Australian guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/maton"
publisher: "Brandwave"
---

# Maton: search popularity in Australia

Maton is an Australian guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maton
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among guitar brands**: 7.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Guitar brands | 5 | 7.4% | 2.9K |

- [Guitar brands](/demand/au/categories/au-guitar-brands)

## Top guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maton did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yamaha Guitars | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Fender | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Gibson | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Ibanez | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cort | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Taylor Guitars | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Martin | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| PRS | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Epiphone | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Maton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gretsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about guitar brands

- Asked ChatGPT "Which guitar brand should I buy as a beginner in Australia?": 1. Yamaha Guitars, 2. Cort, 3. Ibanez, 4. Fender
- Asked ChatGPT "What are the best guitar brands?": 1. Fender, 2. Gibson, 3. Yamaha Guitars, 4. Taylor Guitars, 5. Martin, 6. PRS, 7. Ibanez, 8. Epiphone
- Asked ChatGPT "What's the best acoustic guitar for the money?": named none of the brands we track
- Searched Google, AI Overview "guitar": 1. Fender
- Searched Google, AI Overview "electric guitar": named none of the brands we track

Not named in any answer: Maton and Gretsch.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Maton changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Maton in Australia fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia decreased from 7.9% to 7.4%.
- Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia peaked at 9% in February 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Maton fell from 4th to 5th among guitar brands in Australia.

## How did search popularity change for Australia guitar brands in September 2026?

- In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.
- In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%.
- In September 2026, Ibanez gained share of searches among guitar brands in Australia, from 12.8% to 13.8%.
- In September 2026, PRS lost share of searches among guitar brands in Australia, from 10.4% to 9.2%.
- In September 2026, Maton lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
- In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Guitar brands | 3.6K | 7.9% | 4 |
| Nov 2025 | Guitar brands | 3.6K | 6.8% | 5 |
| Dec 2025 | Guitar brands | 3.6K | 7.9% | 4 |
| Jan 2026 | Guitar brands | 4.4K | 8.9% | 3 |
| Feb 2026 | Guitar brands | 3.6K | 9% | 4 |
| Mar 2026 | Guitar brands | 3.6K | 8.5% | 3 |
| Apr 2026 | Guitar brands | 3.6K | 9% | 4 |
| May 2026 | Guitar brands | 3.6K | 8.2% | 4 |
| Jun 2026 | Guitar brands | 3.6K | 8.2% | 4 |
| Jul 2026 | Guitar brands | 2.9K | 7.2% | 4 |
| Aug 2026 | Guitar brands | 3.6K | 8.5% | 4 |
| Sep 2026 | Guitar brands | 2.9K | 7.4% | 5 |

## How are Maton’s branded searches counted?

Brandwave collects information about searches that people make online using Maton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maton guitar”

## Which guitar brands compete with Maton?

- [Fender](/demand/au/brands/fender)
- [Ibanez](/demand/au/brands/ibanez): Head-to-head: /demand/au/compare/ibanez-vs-maton
- [PRS](/demand/au/brands/prs-guitars): Head-to-head: /demand/au/compare/maton-vs-prs-guitars
- [Epiphone](/demand/au/brands/epiphone): Head-to-head: /demand/au/compare/epiphone-vs-maton
- [Yamaha Guitars](/demand/au/brands/yamaha-guitars): Head-to-head: /demand/au/compare/maton-vs-yamaha-guitars
- [Gibson](/demand/au/brands/gibson): Head-to-head: /demand/au/compare/gibson-vs-maton
- [Martin](/demand/au/brands/martin-guitars)
- [Taylor Guitars](/demand/au/brands/taylor-guitars)
- [Cort](/demand/au/brands/cort-guitars)
- [Gretsch](/demand/au/brands/gretsch)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maton: search popularity in Australia". https://gobrandwave.com/demand/au/brands/maton

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/maton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.